Tough Year
Porsche’s one of the automakers with the toughest 2026 sales performance. Its latest numbers highlight a 16% decline in global sales over the first 9 months of 2026. New car deliveries fell to 178,532, down from 212,609 in the same period last year. Porsche says most of the struggle stems from a sudden collapse in demand in the China market, as well as changing regulations and the age-old “new market trends” argument.
Porsche is working to turn its fortunes around, with updates including the development of the special Mission S concept and a switch from ICE to EV for the next-generation 718 Cayman and Boxster. However, Porsche also said another part of its plan is to ride the 911’s coattails by launching more models.
Porsche
911 To The Rescue
Under the German automaker’s “Strategy Sportwagenschmiede ’35,” it said the brand needs to release more special-edition 911s. They haven’t indicated which specific new 911s are in the pipeline, but the current 992 generation is aging quickly, which means we may start seeing more high-performance and limited-edition 992s. One speculation is that the ultimate 911, in the form of the GT2 RS, is under development, which usually means the current generation is nearing the end of its life cycle. Could the GT2 RS be the 992’s swan song? We’ll have to wait and see.
According to a report by Motor1, the GT2 RS might break cover sometime in 2027 and, given its ultimate 911 status, could feature the very best bits from all models, like electrification assists from the GTS and Turbo S. There’s even a report from Autocar that says the gasoline engine alone for the GT2 RS was rated at 1,000 hp. Realistically, Porsche will likely launch the GT2 RS with over 750 hp, with the Turbo S already at above 700.
The GT2 RS isn’t the only 911 model we can expect to see in the near future; part of the plans is to introduce what they call “unique GT derivatives and limited special editions.” This means Porsche will release more exclusive, extreme-performing 911s before it closes the curtain on the 992 generation.
Porsche
Beyond the 911
Around the 911, Porsche is also planning to refresh its whole brand in order to return to profitability. One aspect is cutting 9,000 jobs by 2035, which goes hand in hand with reducing corporate management positions by 40%. Porsche also plans to lower its “break-even point” to just 200,000 annually. The carmaker also wants to reduce R&D spending by 20%, ramping up platform and technology sharing with sister brand Audi. As for new models, there are plans to introduce a new D-segment SUV and a flagship supercar or hypercar above the 911.
Porsche
