Taking Care Of Business
Volkswagen (VW) is one of the world’s largest automotive groups; it’s the second-largest and was once the number one globally. However, 2026 hasn’t been the best for the VW group, and the auto giant has been forced to take drastic measures as sales have begun to tumble.
Part of its restructuring plan includes closing production facilities and streamlining its lineup, but it also requires VW to refresh key models and keep sales strong. One model that’s just been refreshed is the Volkswagen Atlas, and the brand is celebrating its assembly and the people and place that build it.
Volkswagen
In Celebration of the Atlas and Chattanooga
Volkswagen of America just posted about its celebration of the start of assembly for the 2027 Atlas in the Chattanooga plant, which, according to them, is a key milestone for its U.S. operations. The celebration was attended by key VW leadership, local Government officials, and community stakeholders, who signed a special commemorative Atlas hood.
In 2016, the Atlas was first integrated into the Chattanooga facility and has steadily become a top seller for VW of America. Volkswagen designed the Atlas specifically for the North American market as demand for three-row SUVs continues to soar. To integrate the Atlas production line, VW invested over $900 million in the Chattanooga facility, a long-term commitment to building cars for North American motorists.
Since 2016, the Chattanooga plant has produced over one million Atlas and Atlas Cross Sport models. Over 4,000 skilled workers are part of Chattanooga’s enduring success.
Volkswagen
Building on the Atlas
“Starting assembly of the all-new 2027 Atlas is an exciting milestone for our Chattanooga team,” said Henning Habicht, Head of Volkswagen Chattanooga Operations. “This achievement reflects the skill, dedication, and commitment of our workforce, whose craftsmanship and attention to detail are at the heart of every vehicle we assemble.” The 2027 Atlas builds on the car’s current success with a redone design that’s even bolder than before, along with better technology and added premium features.
Last year, the Atlas was Volkswagen America’s second-best-selling model, with 71,044 units sold. That number is only 7,000 units lower than the brand’s number-one-selling car, the Tiguan LWB. SUVs also make up over 80% of Volkswagen North America’s total sales.
Volkswagen
