For years, Apple has commissioned photographers for its iPhones to showcase what its iPhone cameras could do. So it doesn’t really come as a surprise that Apple is repeating that with the iPhone Duo for its “Shot on iPhone Duo” series. However, this time around, it might be more important than you think.
Apple launches “Shot on iPhone Duo” campaign
In a post on its official Instagram page, Apple has shared photos from its Shot on iPhone Duo campaign. It basically shows users what kind of photos the iPhone Duo can capture. The photos in question were taken by photographers Jake Michaels and Jason Nocito. Now, we say that this campaign is more important than you think and here’s why.
The iPhone Duo is an expensive phone. There’s no two ways of saying that. But despite it being priced at $2,000, its cameras are kind of meh compared to the iPhone 18 Pro series. It features dual 48MP cameras, one wide camera and one ultrawide. Apple ditched the telephoto.
For context, the iPhone 18 Pro series also features 48MP cameras, but has an extra 48MP telephoto camera. So you might be wondering, with the exception of the telephoto, aren’t they the same? No they’re not. This is because to keep its size, Apple had to use a smaller camera sensor. The main camera also has a fixed f/1.6 aperture, versus the variable aperture on the iPhone 18 Pro models. It also lacks support for ProRes and Log.
All this is to say that the quality of the iPhone Duo’s cameras straight out of camera, at least on paper, won’t be as good as the cheaper iPhone 18 Pro models. So that’s why this campaign is pretty important because Apple wants you to know it’s just as good.
Does it really matter, though?
However, despite the iPhone Duo’s cameras being “worse” on paper, does it really matter? Yes and no. For those looking to capture daily memories and share it with friends and family, especially on social media, then maybe the differences won’t matter as much.
Viewing photos squashed into a tiny display and compressed on social media and over apps like WhatsApp means it might not matter as much. However, professionals looking for the best-possible photo-taking or videography experience might find it lacking. We haven’t tried it out for ourselves yet, so maybe in real-life, it might not be so bad.
Also, the photos Apple shared on Instagram actually look pretty stunning. This means with the right lighting and editing, you can still walk away with something fantastic.
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