In the past, there was always a collective groan when Samsung would announce that for some regions, its flagship phones would use the company’s in-house Exynos chip. But it seems that Samsung’s strategy is paying off. According to the latest figures, Samsung Exynos chips have hit their highest market share since 2024.
Samsung Exynos chips hit its highest market share
These figures come from Counterpoint Research, which reveals that the Samsung Exynos chips have hit their highest market share since 2024 at 9%. This means that around the world, 9% of smartphones are powered by an Exynos chip. This also represents an increase of 2% from the previous quarter and 3% from a year earlier.
But what has Samsung done differently this time? According to Counterpoint, they suggest it is due to stronger demand for Samsung’s premium and mid-range phones. In fact, the Exynos 2600, which is used in the Galaxy S26 series, contributed to the growth. It was also supported by Exynos chipsets used in the Galaxy A57 and Galaxy S37 mid-range phones.
This is great news for Samsung, whose Exynos chips have been struggling for a while. However, 2026 marked a first for Samsung. The Exynos 2600 is built on the 2nm process, a first for Samsung. The company also managed to beat Apple, Qualcomm, and MediaTek to the punch in terms of 2nm chips.Â
But what about the competition?
Samsung’s increased market share with Exynos is obviously something that the company should celebrate. However, it seems that Samsung is still a bit behind the competition. MediaTek is in the lead with 31% market share, with Qualcomm coming in at a 23% market share. Interestingly enough, Apple accounts for 19%.
This means that even though Apple’s A-series of chips are exclusively used for its iPhones and iPads, they sell enough of these devices to command nearly a fifth of the market. Apple also recently announced its first-ever foldable, the iPhone Duo. Judging by overall sentiment, many are eager to get their hands on it, which should help Apple at the very least maintain, or expand, its market share.
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