Consumers are more fragmented, unpredictable, and difficult to reach than ever. Meanwhile, companies have more data than they know what to do with. So what actually separates signal from noise? How do you spot a cultural shift before it becomes a trend? And in an age of AI-generated insights, where is the place for human intuition? Leaders across media and retail unpack the new science and art of understanding customers, and why the companies that win won’t necessarily be the ones with the most data—they’ll be the ones that know how to read it.
