The memory shortage is hitting both the industry and the consumer hard, and on the industry side of things this includes smaller phone and laptop companies that aren’t as well-equipped to deal with the rising costs due to constrained supply. The memory shortage started in the later part of 2025 and has carried through all of 2026 so far, with prices continuing to grow, and companies are preparing to live this reality beyond 2027. Companies like Jolla, which makes phones and the Sailfish OS, is expecting the shortage to normalize sometime in 2028. Though not everyone shares this opinion.
Other companies such as Samsung, have previously stated that the memory shortage is expected to last until at least that time, as its supply of high-bandwidth memory has already been contracted out for all of next year.
Smaller companies like Framework are already set up for the memory shortage long-haul
While smaller companies will find it more challenging to outlast the memory shortage, companies like Framework are already set up for the long-haul to some extent. Framework offers modular laptops that allow consumers to easily access some of the components like storage, and even memory, and swap pieces out as necessary. So if RAM needs to be replaced, consumers could opt for older, less expensive memory sticks that would be suitable for the laptop without costing an arm and a leg.
Jolla, on the other hand, is taking a similar approach. It’s working on a couple of different motherboards for its phones that will allow it to “swap the combined package for discrete chips.” While some estimates are that the shortage could last beyond 2027 or 2028, SK Hynix reportedly predicts that the demand could outpace the supply beyond 2030. This would further impact component prices for manufacturers, while also trickling down to increased prices for consumers.
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