To say that Honda is going through a rough patch right now would be a bit of an understatement. Earlier this year, the company reported its first net annual loss since it went public in 1957, amounting to approximately $2.7 billion (423.9 billion yen). CEO Toshihiro Mibe nearly lost his job over it, Honda’s electric program is officially dead, and aggressive cost-cutting initiatives are now at the forefront of its business strategy.
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