There’s no denying it: At more than 41 percent of Ford’s total sales, the F-Series rules the roost. But there’s another story beneath the trucks’ showroom dominance, and it suggests that customers might be tired of spending $60,000 on a new vehicle. In August 2026, Ford’s sales of the F-Series, Explorer, Expedition, and Bronco fell by a significant amount, while the brand’s cheapest products enjoyed sales increases.
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