Samsung‘s next wave of Galaxy AI is going to demand a lot more of your personal data, and CEO TM Roh wants you to know exactly why. In a recent editorial essay ahead of the July 22 Galaxy Unpacked event, Roh declared that artificial intelligence is moving past the chatbot phase and entering the “agentic age.” Instead of just answering text prompts or summarizing articles, Samsung’s upcoming software aims to take real-world actions on your behalf. However, to do that, the AI needs to know absolutely everything about you.
According to Roh, the smarter AI becomes, the more personal it needs to get. Samsung’s plan to make this happen involves turning your entire house into a massive context engine.
An ecosystem that watches and learns
Instead of relying on a single isolated smartphone app, the tech giant wants to combine the data from every device you own to build a complete profile of your life. Your phone tracks your movements, your tablet handles your work, your smartwatch monitors your physical health, and your smart appliances understand your daily home routines. Roh even offered a practical example of this deep cross-device integration: the sleep metrics tracked by your Galaxy Watch overnight will automatically adjust and optimize your schedule on your phone the next morning.
Of course, allowing an AI to analyze every single corner of your daily routine is bound to make privacy advocates jump. Roh directly addressed this concern, arguing that raw processing power is useless without consumer trust. He emphasized that users must remain in absolute control of their information. With this in mind, the Samsung Knox security platform will protect data as it moves between devices, while your most sensitive files will remain localized on the hardware itself.
Why form factor matters
The CEO also dropped a massive hint about how this software shift will impact upcoming hardware. This includes the rumored Galaxy Z Fold 8, Z Fold 8 Ultra and Z Flip 8. Roh argued that as AI takes on more active background tasks, device shapes and sizes matter immensely. Thinner, lighter foldables with larger flexible screens give users a much bigger physical canvas to multitask alongside running background agents, while upcoming categories like smart glasses will open up entirely new ways to interact with these digital assistants.
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