Pickup trucks are workhorses; let’s not kid ourselves. We expect them to prioritize payload capacity and towing metrics over aesthetics, which only gives designers immense leeway to experiment with how a truck could/should look. Sometimes, those bold aesthetic end up being genuinely ugly pickup trucks. But as we have learned over the years, you should never judge a book by its cover, because many of the most polarizing designs hide brilliant engineering and undeniable capability.
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