Since its reintroduction in 2021, the Ford Bronco has lived in the shadow of the Jeep Wrangler. That changed for the first time last quarter, when the Blue Oval finally outsold its archrival for the full three months that both companies reported sales. Ford found 45,739 new homes for its off-road SUV, putting it firmly in the lead in the battle between the two open-air 4x4s.
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