Apple recently introduced the “Personalized Collections” feature for the App Store. This provides users with tailored recommendations for new apps based on individual interests. The intent here is to help developers get new users for their apps. However, that doesn’t seem like the complete story, as two security researchers have highlighted privacy concerns. Your iPhone reportedly records every tap while typing in the App Store, and there’s no way to turn it off.
Researchers claim iPhone records every App Store tap, raising privacy concerns
For context, the tailored recommendations can appear on the apps, games, and even search tabs. These will apparently evolve over time based on users’ usage and download patterns. Apple relies on analytics data for this. But the extent to which the information is captured is what’s setting alarms now. Cybersecurity researchers on X, Mysk, allege that Apple is watching closely and taking down notes as you type in the App Store.
The researchers say that Apple logs every tap in the App Store to put together the recommendations. “Now Apple is putting the extensive identifiable analytics they collect in the App Store in action. They record every tap, and there’s no way to turn it off. They can even calculate your typing speed,” notes the X account.
Now Apple is putting the extensive identifiable analytics they collect in the App Store in action. They record every tap and there’s no way to turn it off.
They can even calculate your typing speed. This is what the App Store sends to Apple when I searched for “Tim cook”: https://t.co/2oET7QQLxp pic.twitter.com/EigLey8iq6— Mysk
(@mysk_co) June 9, 2026
No way to opt out
The post also has a screenshot that shows the App Store sending Apple each letter of the search term “Tim Cook” as it is typed. Another post from the account notes that the App Store even reports how much time you spend on every part of an app description as you scroll, thereby recording your reading skills.
Furthermore, the researchers also conducted an experiment where they generated a 1000-character text and pasted it in the search field in the App Store. Surprisingly, the analytics captured the entire text, linked it to their ID, and sent it to Apple. This is apparently before even pushing the “Enter” button.
Even if all this sounds like a breach of privacy, there’s really no other option for iOS users to download apps on the iPhone. If you don’t like Apple Music, you can jump to Spotify, but there are no alternatives for the App Store. Mysk says that Apple included the analytics in the personal data dump that anyone can request through “privacy.apple.com.”
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