TL;DR
- Nothing founder Carl Pei has posted a new video directly challenging Apple.
- Pei says he’ll steal Apple’s customers “one bored iPhone user at a time.”
- The video continues Pei’s long-running habit of positioning Nothing as the anti-Apple brand.
Nothing founder Carl Pei has posted yet another cheeky video taking aim at Apple, and this one might be his most self-affirming effort yet.
In a video posted to Instagram, Pei looks directly into the camera and declares, “This is a message to Apple. My name is Carl. I make phones in London. I’m gonna steal your customers. One bored iPhone user at a time.”
