The Toyota Rav4 “only” sold 59,869 units in the first quarter of 2026. Some nameplates would be happy to sell that many units in a year, but the Rav4 has been the top-selling SUV in the US for close to a decade. This is a slow start for such a hot model. Toyota has been busy ramping up production for the relaunched 2026, essentially missing out on three months of potential sales for the new model, creating an opportunity for its competitors to jump ahead in rank with the Rav4 placing fifth for overall sales.
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