If you spend a lot of time scanning through car reviews, you know all too well about the generous usage of the word “premium.” Splashed on the page to denote paying a fine for added features or hideous dealer markups, as well as to describe the use of materials in the cabin. “The seats look and feel premium,” or my favorite, “The steering has a premium feel.” This jargon is overused on our turf, but manufacturers take pride in the details we tout as being better than others.
