
To this point, RGB MiniLED has mostly been a flagship-only conversation. Hisense is about to change that. The company just announced that its new UR8 Series is available now at Best Buy, with prices starting at $1,299 for the 55-inch model. That’s a pretty aggressive price for what you’re getting.
First shown off at CES 2026 alongside the wild 116-inch 116UXS flagship, the UR8 is Hisense’s way of pushing its next-gen display tech down into more accessible price brackets. The lineup spans 55-, 65-, 75-, 85-, and 100-inch sizes, so there’s something here whether you’re upgrading a bedroom setup or going all-in on a living room makeover before the FIFA World Cup kicks off.
Built For The World Cup (And Everything Else)
The big story here is RGB MiniLED powered by Chromagic. Instead of filtering white light through color layers, the UR8 generates red, green, and blue light individually at the source. The result is a more natural color, better efficiency, and less harmful blue light. It’s also TÜV Rheinland-certified for eye comfort and Pantone-validated for color accuracy, which is a nice touch.
For sports fans, this thing is loaded. You get a 180Hz native refresh rate, the Hi-View AI Engine RGB that adjusts color and brightness in real time, and an Ultra-Low Reflection Obsidian Panel that keeps the picture clear in bright rooms. Daytime World Cup matches in a sunlit living room? Should still look great. And since Hisense is an Official Sponsor of the FIFA World Cup 2026, it makes sense they’re leaning hard into this angle.
Audio is handled by a 2.1.2 multi-channel system tuned by Devialet with Dolby Atmos support, which is honestly rare at this price point. Gamers also get Game Booster 330 with AMD FreeSync Premium Pro for tear-free, low-latency gameplay.
Let’s be real, the value here is hard to ignore. The 55-inch starts at $1,299, the 65-inch is $1,799, the 75-inch is $2,199, the 85-inch lands at $3,199, and if you really want to commit to the bit, the 100-inch UR8 is $4,999. All five sizes are available now at Best Buy, just in time for World Cup prep season.
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