The phrase Neue Klasse has always had a strong impact on BMW throughout its history. It first appeared on BMW’s medium sports sedan, the BMW 1500 all the way back in 1962, the model soon became a game changer in its segment and brought BMW out of its struggle and opened a new era for this iconic German brand. In 2026, the Neue Klasse is back, but this time in a completely different form. The line of Neue Klasse models are new electric vehicles that will go on to define the company’s future in this electric era.
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