Smart TVs have more or less become standard. Long gone are the days where we would only have public channels to watch. These days, smart TVs let us watch what we want, when we want, along with a bunch of other things. So it’s not surprising to learn that Google TV has managed to hit 300 million monthly active devices. But before we rush off and hand Google the crown, growth seems to be slowing down.
Google TV hits 300 million active devices
Now, hitting 300 million active devices sounds like a win. And it is, to a point. Google announced the Google TV 300 million milestone at I/O 2026 this week. However, taking a closer look at the numbers, it’s not entirely good news.
As 9to5Google notes, the platform went from 270 million to 300 million in roughly 18 months. That’s only about 30 million new devices, just over 11% growth. Compare that to the run before it. Google TV went from 150 million devices in early 2023 to 270 million by late 2024, adding 120 million in a similar window. Those numbers are actually way more impressive.
Also, Google had the surge of smart TVs to thank, especially from brands like Hisense and TCL, who ditched their in-house software in favor of Google TV. That gave the platform a huge wave of new hardware to ride on. But now, it looks like that wave has now settled. That being said, it doesn’t necessarily mean things are bad.
Once the market reaches saturation, growth naturally slows. The smartphone market is a good example, where growth isn’t as explosive as it once was. But that doesn’t mean Google can rest on its laurels, especially if it wants to hold onto its share.
What else is Google doing?
To that end, Google is pushing AI-powered search and discovery as its next selling point for the Google TV Streamer and other devices. Users can ask natural-language questions and get visual results instead of a basic grid of tiles. Google is also developing a pointer remote feature that would let people navigate more like a cursor than a traditional remote.
Whether that’s enough to push Google TV 300 million toward 400 million at the same pace it once grew is unclear. Earlier this year, analyst firm Omdia projected Google TV’s market share could decline, particularly in North America. Roku just crossed 100 million active accounts and still dominates the US market. This means Google still has their work cut out for them.
The post Google TV Just Hit 300 Million Devices, But the Growth Story Is Complicated appeared first on Android Headlines.
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