While auto enthusiasts love manufacturers like Ferrari and Porsche due to their range of thrilling sports and supercars, they’re only possible due to the sales of more normal machines. The latter in particular learned that lesson at the turn of the millennium, as it realized in the 1990s that just selling various forms of its 911 wasn’t working. Having pleased its bank manager with the release of the successful entry-level Boxster sports car, it went a step further by taking advantage of the booming SUV industry by bringing the Cayenne to market in 2003.
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