Alright, let’s cut to the chase. The Fitbit Air price is $99.99. Google just officially launched its first screenless fitness tracker today, May 7, with pre-orders live on the Google Store and a full release on May 26.
For $100, you’re getting Google’s direct shot at Whoop. And when you stack that next to Whoop 5.0’s $199-per-year subscription, the math gets pretty interesting.
What You Get for $99.99 (And What Costs Extra)
The base $99.99 nets you the Fitbit Air pebble, a Performance Loop band, the new pill-shaped USB-C magnetic charger, and three free months of Google Health Premium (which used to be Fitbit Premium; Google rebranded the whole app to Google Health today). After that trial, Premium runs $9.99/month or $99.99/year. The good news? You don’t need the subscription. Core tracking – heart rate, sleep, SpO2, AFib detection, steps, 7-day battery life – all work without paying a dime extra. Premium just unlocks the Gemini-powered Google Health Coach.
Now, where Google is going to make its money is on the bands. There’s a Stephen Curry Special Edition at $129.99 in rye brown and game-day orange – water-resistant coating and all. Extra Performance Loop and Active Sport bands run $34.99 each in Obsidian, Fog, Lavender, and Berry. Want something fancier? The Elevated Modern band is $49.99 in Moonstone, Obsidian, or Porcelain.
Pre-order through May 25 and Google’s tossing in $35 in Google Store credit, so you can grab a second band for basically free. There’s also a trade-in deal that can drop the price to $0 with an eligible device.
For comparison, the Pixel Watch 4 starts at $349. At less than a third of that – with a week of battery and no display to babysit – the Fitbit Air is the easiest “yes” Google’s wearable lineup has had in years.
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