The MacBook Neo is Apple’s most affordable Mac. The device has been quite popular right from day one, so much so that the delivery timelines were getting pushed. In fact, the success of it led Apple to run out of A18 Pro chips much earlier than expected. The key driving factor is the hardware it offers at a relatively attractive price tag. Now, during the earnings call this week, Apple CEO Tim Cook said that the demand for the MacBook Neo has been “off the charts” since the time it was launched.
Apple CEO says MacBook Neo demand has exceeded expectations
Apple expected the MacBook Neo to do well before the announcement, but it still “undercalled” the level of interest it would generate. The Apple CEO noted that MacBook Neo demand has exceeded the company’s expectations and helped drive a record number of first-time Mac buyers in the last quarter. “We could not be happier with how things are going at the moment,” he said. Apple is apparently focusing on attracting new Mac users as well as those who have held onto their Macs for a long time.
As a result of high demand, Cook said that the MacBook Neo is currently “supply constrained,” something that has been reported. For any new orders, Apple’s US online store currently shows a 2-3 week delivery estimate for all configurations of the laptop.
The successor may bring big upgrades
The Apple MacBook Neo debuted in March at a starting price of just $599. It’s even cheaper at $499 for students and qualifying educational staff. It ships with the A18 Pro chip, found inside the iPhone 16. There’s a 13-inch Liquid Retina display, 8GB of RAM, and a 1080P HD FaceTime camera. It’s available in Indigo, Citrus, Silver, and Blush finishes.
While that’s about the current MacBook Neo, reports have surfaced about its successor. The next MacBook Neo model may get the A19 Pro chip, which should bring performance improvements and better battery gains. It may get 12GB of RAM, a 50% jump from the 8GB RAM on the current model. This should help with better multitasking.
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