It’s been more than three years since Meta launched Threads to compete with X (formerly Twitter). Along the way, the company introduced a bunch of new features that helped grow its user base. Currently, Threads has over 450 million monthly active users. That’s one of the biggest reasons why the company isn’t backing down on pumping new features to the app. Now, Threads is rolling out a new feature called “Live Chats.” As the name suggests, the new feature brings real-time conversations into the platform during major cultural moments.
Threads gets Live Chats for real-time moments
Live Chats in Threads will first debut inside the NBA community during the Playoffs. The rollout includes a small group of creators and media personalities such as Malika Andrews, Rachel Nichols, and Da Kid Gowie, who will host live discussions during games.
Per the official announcement, Threads Live Chats will support messages, photos, videos, links, and emoji reactions. The company adds that up to 150 users can actively participate at once, while additional users can still watch, react, and vote in polls through a spectator mode. Meta says, “Live Chats are more dynamic than traditional group chats because they’re designed for real-time conversations around cultural moments as they’re happening.”
Users can join from community feeds, shared posts, or by tapping a live indicator on a host’s profile. Even after sessions end, chats remain visible and can still be discovered later, keeping the conversation accessible beyond the moment. If you are among the eligible hosts, you can schedule a Live Chat by tapping the three-dot menu icon in the top right corner of their Community and selecting “Schedule a Live Chat.” From there, you can name the chat, set a start and end time, and invite participants. Meta further says that hosts can share Live Chats to their Threads feed and Instagram Story to help boost visibility.
Moderation and planned features for near future
The social media giant isn’t compromising on the moderation part with Live Chats. That’s because Threads will automatically remove policy-violating content, while hosts get real-time controls to demote or remove users during chats. Meta further says that it will expand the Live Chats experience with more features in the coming months. Some of those include “co-hosting, play-by-play content with real-time updates, lock screen widgets to surface real-time Live Chats activity, and the ability to quote and share chat messages on your Threads feed.” Do note that Live Chats in Threads are starting with the NBA Threads community as part of an early rollout phase. Moreover, it has plans to expand the feature to more communities on Threads based on feedback.
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