Credit: Joe Maring / Android Authority
TL;DR
- YouTube is raising US prices for the Individual, Family, and Lite plans without prior formal notice.
- The Individual plan increases to $15.99 per month, while the Family plan jumps to $26.99 per month.
- Users subscribing on Apple devices face the highest costs, with Individual plans at $20.99 per month and others going even higher.
YouTube last raised prices for YouTube Premium in the US in July 2023, where the individual monthly plan increased from $11.99 to $13.99. It seems YouTube is finally raising prices again in the US, and doing so rather quietly this time.
Multiple users are reporting on Reddit (1, 2, 3) that they’ve received a price-hike email from YouTube (h/t Piunikaweb). According to these reports, the YouTube Premium Individual plan is increasing from $13.99 to $15.99. Paying annually goes up from $139.99 to $159.99.
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