Honda has long been known for reliable cars like the sensible Accord and sporty Civic. It recently added rugged capability to that mix with the Passport TrailSport, which saw incredible demand from buyers almost immediately. Honda took us through an off-road course with steep hills, sand, and mud to prove the TrailSport’s capability, after which we sat down with Jessika Laudermilk, Assistant Vice President of Honda National Sales, to find out why Honda is making this off-road pivot. She revealed the impact the SUV has had on the brand – and, in the wake of further TrailSport expansion, we understand why this is a problem most brands would love to have.
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