Four years ago, Dodge Brand CEO Tim Kuniskis said the compact SUV scene was experiencing explosive growth. “It’s a million-unit segment that’ll grow 50 percent in five years,” he explained at the time, “so, we thought it was the perfect segment to disrupt”. That disruption would arrive in the form of the Dodge Hornet, a new compact SUV designed to be the “Dodge of the segment”, standing apart with advantages in style, handling, performance, and brand image; the exact attributes that attract enthusiast drivers to Dodge showrooms.
