Ultrahuman is taking steps towards the US expansion after receiving approval for its latest Ring Pro. This comes after Ring Pro’s global launch in late February and, more importantly, a 2025 ruling by the US International Trade Commission in favor of its rival, Oura, that set import restrictions on Ultrahuman’s smart rings in the US.
Ultrahuman eyes US expansion with its latest Ring Pro smart ring
The approval for the Ultrahuman Ring Pro was granted by the US Customs and Border Protection. Ultrahuman is now gearing up to take on Oura in the regions, which has tightened its dominance. The October 2025 restrictions cost Ultrahuman up to $50 million in lost sales, as it was temporarily unable to import its existing Ring Air model, said Ultrahuman CEO Mohit Kumar.
For smart rings, the US continues to be a key market. It accounts for about 2.6 million units sold in 2025. This is around 60% of the global total of 4.4 million units, as per IDC data. The smart ring market has also consolidated rapidly, with Oura expanding its dominance in recent quarters as Ultrahuman’s share fell drastically during the period of import restrictions.
The company expects to regain lost share quickly
Going back in time a little, Ultrahuman’s US market share surged from 11.5% in 2024 to 24.6% by Q2 2025. However, it then dropped to single digits by the end of the year as import restrictions took effect. Meanwhile, Oura’s share jumped from 63.3% to 85%, capturing Ultrahuman’s lost ground.
The US market earlier accounted for as much as 50% of Ultrahuman’s revenue at its peak. However, that share saw a decline as the company expanded in Europe and Asia during import restrictions, CEO Mohit Kumar told TechCrunch. He adds that Ultrahuman’s absence gave rivals only a three-month advantage.” The top executive says the brand expects to regain lost share quickly.
Pre-orders for Ultrahuman Ring Pro in the US
Ultrahuman plans to ramp up its US rollout immediately. Mohit Kumar reportedly says that it could take five to six months to reach full scale as Ultrahuman rebuilds its supply chain and distribution. The Ring Pro’s redesigned unibody metal design helped the company secure US clearance. This, along with improvements, including longer battery life and enhanced on-device processing, will be central to a comeback. Pre-orders for the Ring Pro in the US have begun, with shipping set to begin on May 15th. The device starts at $399, with early pre-order pricing of $349 for the first 1,000 customers.
Mohit Kumar said that the Ring Pro was already in development as a part of a broader product upgrade, and it also helped address the patent dispute. Regarding Ring Air, he said, “We believe the Ring Air is a non-infringing model, and we are fighting that in federal court in the U.S.” He adds that the new design was intended to resolve the issue more definitely.
Plans beyond smart rings
As Ultrahuman plans for US expansion, its rival Oura entered Ultrahuman’s home market, India, with the Ring 4 last week. This sets the stage for broader rivalry across markets. Mohit Kumar says that Ultrahuman remains focused on long-term growth in India even as new players enter the market.
Kumar also reportedly hinted at plans beyond smart rings. Ultrahuman is working on a new wearable device focused on different biomarkers, as the company looks to expand its portfolio. Ultrahuman currently tracks biomarkers, like heart rate, skin temperature, heart rate variability, sleep stages, blood-oxygen levels, and movement.
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