SUVs have proven to be a cash cow for nearly every performance brand. Their extra versatility makes them far more appealing to a wider audience than low-slung sports cars, which is why even a supercar maker like Lamborghini finds its SUV, the Urus, far outselling its exotic two-doors. The combination of performance, practicality, and comfort has turned high-riding machines into profit powerhouses, reshaping the economics of premium automakers.
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