Reserve Samsung Galaxy S26 Series
We are just hours away from the launch of Samsung‘s next-gen Galaxy S26 flagship smartphones. Meanwhile, it seems the company remains optimistic about sales of these devices. Despite rumors of a price hike and relatively modest hardware upgrades, Samsung is reportedly ramping up the initial production of the Galaxy S26 Ultra by a staggering 50%.
According to a report from ETNews, Samsung revised the original plan to produce two million units in the first two months of 2026. The firm now aims to churn out three million units right out of the gate. However, there is a catch: the total lifetime production goal for the device hasn’t changed. This isn’t necessarily a sign that Samsung expects a sudden explosion in sales. Instead, it could be a calculated defense against a volatile economy.
Whye Samsung increased initial Galaxy S26 Ultra production by 1 million units
The primary driver behind this early production surge is a phenomenon the industry calls “chipflation.” Samsung’s analysts say that memory chip prices will continue to go up through 2026. So, it’s not that the company necessarily expects more sales than initially projected. Instead, Samsung is locking in the current cost of parts and protecting its profit margins from future price increases.
For the customer, this means that the launch price of the phones will be higher. The cost of parts like memory has jumped from representing 15% of the total cost to over 30%. So, the Galaxy S26 series will likely be more expensive than last year’s models. Samsung is “pre-buying” its own inventory by making more units early on, before the parts get too expensive to build.
What’s new in the Ultra?
While the hardware might look familiar at first glance, the Galaxy S26 Ultra isn’t just a carbon copy of its predecessor. It will feature the new Snapdragon 8 Elite Gen 5 processor and a new AMOLED display using Samsung’s M14 material set. Notably, this screen includes a “Privacy Display” technology that controls viewing angles directly from the panel. Users will also find up to 25W wireless charging—a first for the Galaxy lineup.
The Ultra model continues to be the crown jewel of the S-series, accounting for nearly 60% of total production. This explains why Samsung is focusing its aggressive manufacturing strategy specifically on this premium variant. As the doors open at Unpacked this Wednesday, February 25, all eyes will be on whether this “early-heavy” production plan pays off or if the higher prices will make shoppers hesitate.
The post Samsung is Ramping Up Galaxy S26 Ultra Production, Here’s Why appeared first on Android Headlines.
