Ferrari Gifts Every Worker $18K After Making More Money Selling Fewer Cars

As if working for Ferrari weren’t already perk enough, the Italian carmaker has announced that each employee will receive a €14,900 bonus, a little over $17,600 at current rates, for their efforts last year. It was a highly successful year for the brand, even if it somehow managed to sell fewer cars in the process.

Last year, Ferrari managed to increase net revenues by seven percent to €7.1 billion ($8.4 billion), and also reported a rise in net profit from €1.52 billion ($1.8 billion) to €1.6 billion ($1.9 billion). These gains came despite overall sales declining by 112 units to 13,640, and Ferrari is rewarding its workers with a notably generous payout.

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In 2024, bonuses of €14,400 ($17,000) were handed out. This year, that figure has increased to €14,900 ($17,600). According to local media, the amount is not arbitrary and is calculated based on total vehicle shipments, adjusted EBITA, product quality, and absenteeism rates. As company profits grow, so do the bonuses.

For perspective, in 2020 Ferrari posted a net profit of €609 million ($721 million) and awarded employees bonuses of €7,500 ($8,900). The following year, profits rose to €833 million ($986 million), and the bonus increased to €12,000 ($14,200).

In 2022, Ferrari earned €939 million ($1.1 billion) and lifted the bonus again to €13,500 ($16,000). This year, the company is targeting a 5 percent increase in sales and a 7 percent improvement in margin. If those goals are achieved, the bonus will likely rise once more.

There is, however, a limitation. The bonus applies only to Ferrari’s roughly 5,000 workers in Italy, not to employees in other markets.

What’s Next?

No doubt the most significant new model Ferrari is launching this year is the all-electric Luce. Set to premiere on May 25, it will be the company’s first EV and will debut with an interior unlike any other modern Ferrari, designed by Jony Ive, the designer instrumental in creating the original iPhone.

If customers respond positively to the Luce and its distinctive cabin, it is reasonable to expect similarly conceived models to follow.