West Coast Customs At It Again
California-based West Coast Customs has built its reputation on headline-grabbing celebrity projects. This time, the Burbank shop took on a twin-SUV commission centered on the supercharged Jeep Grand Cherokee Trackhawk. The 707-horsepower performance SUV already sits at the top of Jeep’s food chain.
In factory form, it blends family-hauler practicality with Hellcat-derived brutality. For Chief Keef, stock was never going to be enough, and West Coast Customs chief Ryan Friedlinghaus takes us into the process.
According to the build team, the project began when the rapper called with a specific plan. He wanted parts removed from his existing Trackhawk and transferred onto another Trackhawk for his cousin. At the same time, he ordered a fresh build for himself, inspired by a previous Lamborghini Urus project the shop completed. What followed was a two-pronged teardown, redesign, and full customization effort executed simultaneously.
They Heard He Likes Hot Wheels
The first step was to strip both SUVs. Chief Keef’s original Trackhawk donated its body kit and wheels to his cousin’s vehicle. That second SUV required cosmetic reconditioning before fitment. Once prepped, it received the transplanted widebody components, custom wheels, tire lettering, interior color changes, and a printed wrap based on the cousin’s design direction. Both vehicles were treated as full builds rather than light refreshes.
Chief Keef’s new Trackhawk received the more elaborate treatment. It was wrapped in blue chrome, then hand-distressed by in-house painter Rhino using solvent-based techniques, stencils, and layered textures. A large Hot Wheels-style decal was integrated into the design, requiring sanding, adhesion promoter, white base, yellow layering, and a final red top coat before distressing. The finish was designed to look weathered and aggressive, as if the SUV had torn through brush at speed. Custom hawk graphics with glowing eye effects and candy paint accents added depth.
Did Chief Keef Like It?
Inside, the upholstery shop performed a full color change, while the cargo area was transformed into a fiberglass-built, LED-lit audio showcase. The exterior was sealed with a ceramic coating to protect the wrap-and-paint finish.
By the end of the build cycle, one Trackhawk had already been delivered – and yes, the rapper likes it. The blue chrome finish, custom wheels, detailed interior, and aggressive graphics met expectations. The cousin’s SUV retained the bold stance and upgraded presence thanks to the transferred widebody kit and refreshed styling. Both trucks carried distinct identities while remaining clearly related.
The project underscores West Coast Customs’ production-style workflow. Two high-horsepower SUVs entered the shop as donor and recipient. They left as fully realized custom statements. For Chief Keef, it was about elevating the Trackhawk platform into something unmistakable, loud in both design and sound, and the guys at West Coast Custom delivered.
Instagram: @westcoastcustoms
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