Google is testing a new change that affects how YouTube delivers notifications. Some users have reported that the app is not sending alerts from certain channels even when all options are turned on. The new notification system is currently being tested on a small number of subscribers. It mainly targets people who have turned on alerts for many channels but do not interact with all. The change could streamline the notifications.
YouTube is not sending all channel notifications to some inactive viewers
Under normal settings, choosing all notifications means a subscriber is notified about every upload a channel posts. That includes regular videos, Shorts, and sometimes live streams. However, in a new limited testing, YouTube may pause those alerts if a viewer has not recently watched, liked, commented, or otherwise engaged with a particular channel. The change currently applies only to certain accounts.
YouTube says many viewers turn on all alerts for multiple channels and later feel overwhelmed. Instead of updating settings for individual creators, some users simply turn off the notifications for the entire app. When that happens, creators lose contact with their audience altogether. By limiting alerts to only active viewers, YouTube aims to reduce the number of people who disable the app‘s notification completely.
The goal is to stop users from turning off app notifications
YouTube has assured that the channels that upload infrequently will not be affected. Viewers who regularly interact with a channel should also continue receiving notifications as usual. Also, even if push alerts are reduced during the test, updates will still appear in the subscriber inbox inside the YouTube app. The company is not yet removing the feature entirely. It is just running a test to observe the broader impact of the move.
This test reportedly began in March 2025 and has been running for much of the past year. The change is not expected to adversely affect creators or viewers.
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