Samsung dominated the commercial display space at ISE 2026 in Barcelona by winning a record 13 awards. The newly launched Spatial Signage lineup that delivers glasses-free 3D visuals led this by winning six top honors. This is apparently the most for any single product at the show. Samsung showcased its solutions across a 1,728 sqm exhibition space, welcoming around 92,1270 visitors throughout the four-day event.
Samsung’s new 3D display tech dominates ISE 2026 with 13 awards
The 85-inch Spatial Signage dominated the awards by winning the Best of Show Award from major publications like Future’s AV Technology and Digital Signage. It also secured recognition from the Digital Signage Awards for Innovation in Display Technology, an Innovation Award for Technology in Digital Signage, and a Top New Technologies Award from Commercial Integrator.
The primary driver behind this success is Samsung’s patented 3D Plate Technology, which lets retailers showcase products in full 360-degree rotation without the need for customers to wear special glasses. This can be apt for high-traffic retail environments with limited floor space. Samsung plans to expand the lineup with smaller 55-inch and 32-inch formats later this year. These will extend the immersive 3D capability to more compact department-level retail spaces.
Besides the Spatial Signage, Samsung VTX’s AI Studio app earned Best of Show honor from Future in the Installation category. This mainly addresses a persistent pain point for retailers: turning static product images into dynamic signage content. Samsung’s ‘Spatial Signage Optimization’ tool uses AI to automatically refine shadow detailing, adjust margins, and optimize background treatments to create more realistic 3D visuals.
Samsung’s commercial display strategy is evolving
The Frame for Hotel received both a TNT Award in the Displays category and Future’s Best of Show in AV Technology. The display includes a built-in One Connect Box that hides cable mess. This can be a practical solution for hotel renovations where a balance of aesthetics and installation speed matters. The model (HL03H) will be available later this year.
As for education, Samsung’s Interactive Display WAFX-P series Won a TNT Award for Interactive Whiteboards and Future’s Best of Show Award in Tech & Learning. The display lets educators log in to personal profiles by scanning QR codes or NFC-enabled ID cards. This doesn’t disrupt the flow by making it earlier to switch between teachers and classrooms.Â
Samsung also demonstrated how its commercial display strategy is evolving. The 130-inch QPHX Micro RGB signage made its commercial debut. It features individually controlled micro RGB LED backlights that deliver color accuracy even in ultra-large format installations.
Samsung also showcased its IBF series LED display in a 142-inch configuration for window-facing retail applications. This can reach 3,500 nits of brightness and maintains a slim 42 mm profile. It offers flexible installation options, like L-type, convex, concave, and window-facing setups.Â
Wall All-in-One simplifies installations
The ultra-low power digital ink technology of Samsung Color E-Paper displays consumes power only when content changes. The South Korean tech giant showcased the 13-inch, 20-inch, and 32-inch sizes at ISE 2026. These screens allow retail associates to update content instantly via a mobile app. This eliminates the cost and physical operational burden of frequent reprinting.Â
The Wall All-in-One drew attention in the corporate space. This simplifies the LED installations in boardrooms. The modular, section-based designs come with all the needed peripherals in a single package. It features Cisco-certified integration, allowing AI-powered cameras and microphones work alongside LED displays for video conferencing. The Wall MPF series uses Black Seal Technology+ to deliver deep blacks and high contrasts for mission-critical control rooms.
Meanwhile, the Samsung LED signage Manager 2 (LSM2) won a TNT award from Commercial Integrator in the Videowall Software category for making large-scale setups easier. Samsung also won AV News Magazine’s Project of the Year (Commercial) for The Wall x Twickenham Studios. This is the company’s first major LED screen built in the UK.Â
Samsung Knox Security
Samsung also integrates Knox Security across its commercial display portfolio to support multi-layered security from hardware to the application level. Platforms including VXT and LYNK Cloud carry ISO/IEC 27001:2022 and 27701:2019 certifications.
Samsung powered Spark at ISE 2026. This is a new program connecting gaming, broadcast, design, live events, and media within a single creative program. Spark also explores how creative technology is shaping modern storytelling through real-world applications across production, live experiences, and immersive content.
Samsung also hosted Discover the Future with VXT 4.0. This is an after-hours event that highlights recent platform updates and explores how cloud-based content management is supporting digital signage at scale.
Knox Security is also a big part of Samsung’s mobile devices, such as the upcoming Galaxy S26 series that’s expected to be announced on February 25, and is now available to reserve through Samsung’s Galaxy Reserve program.
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