While Japanese luxury brands like Infiniti struggle to recapture their former glory, due in part to a slow rate of electrification, Lexus soared once again on the sales charts last year. Throughout 2025, Lexus sold 882,231 vehicles globally, a new annual record for the manufacturer. Last year’s sales were up by 4% over 2024, and contributed to the Toyota Group being the world’s best-selling automaker for the sixth consecutive year, with a total of 10.3 million vehicles sold. Once again, North America proved to be the biggest market for Lexus, and all but one major region saw growth for the brand.
Related: The Streak Continues: Toyota Is 2025’s World’s Best-Selling Automaker
Lexus On a Roll
North America led the way for Lexus, with 408,070 vehicles sold in the region in 2025—in the United States alone, 370,260 Lexus models were sold. The other biggest regions for Lexus were Asia (237,946 sales), Japan (87,418), and Europe (80,686). All markets grew besides Europe, where sales declined by 2.3% relative to 2024.
Lexus attributed strong sales in North America to SUVs like the RX, NX, and TX. The former two have been around for a few years now, but continue to thrive, while the TX finally gave Lexus a strong three-row crossover contender. In the U.S., sales of the TX increased by over 100% in 2025, with 57,346 units sold. The tough GX also saw growth of over 20% here.Â
Strong SUV sales helped account for declining sedan sales, as Lexus sedans were down 6% in the U.S. in 2025. However, the all-new Lexus ES should change this. Set to go on sale in March 2026, it will be available with both hybrid and fully electric powertrains.
Related: First Look at the 2026 Lexus ES With Sleeker Design and Hybrid, EV Powertrains
How Do Lexus Sales Compare To The Germans?
2026 BMW X3
While Lexus is popular in North America, it doesn’t have the same level of global appeal as its German rivals. Excluding Mini and Rolls-Royce, the BMW Group sold 2,169,761 vehicles in 2025, more than double what Lexus managed. However, this was a 1.4% decline, so the two brands were a little closer last year than in 2024.
The Mercedes-Benz Group, meanwhile, sold 2,160,000 cars and vans in 2025. However, a more accurate figure for comparison is the number of Mercedes cars sold, which totaled 1,800,800 units (-9%), still well clear of Lexus. Finally, Audi delivered 1.6 million vehicles globally, a decline of 3% but still ahead of Lexus.Â
Lexus may not have the global numbers of these brands, but it was the only one to see sales growth last year.
Related: BMW Had a Great 2025 by Breaking Yet Another US Sales Record
What’s Next For Lexus?
Lexus
Besides the arrival of the important ES, which will be available as an EV for the first time, Lexus is also working on creating more exciting EVs. The new RZ 600 e F Sport Performance is a sporty, 420-horsepower SUV, and the kind of vehicle that could significantly boost the perception of the brand’s EVs in North America.
The LFA Concept revealed late last year also points to a new production flagship for Lexus, above the beautiful but dated LC. As with the RZ 600 e F Sport Performance, this is another chance for Lexus to cater to a more enthusiast-minded clientele.
The 2026 model year marks the last for the LS sedan, which means the LX SUV takes over as the exclusive flagship for Lexus in the United States.
With its core SUV lineup providing a strong foundation, Lexus has the freedom to explore more high-performance models in niches it hasn’t explored in years, while continuing to electrify its lineup.
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