Lamborghini Somehow Breaks Yet Another Sales Record in 2025

While many Americans struggle to wrap their heads around the average new car price recently exceeding $50,000 for the first time ever, ultra-luxury buyers seem unfazed by rising costs. In 2024, Lamborghini made more profit than ever before, and although its profits declined last year, it still set a new sales record. The Sant’Agata Bolognese-based automaker revealed that it delivered 10,747 vehicles worldwide in 2025, even with “challenging market conditions” and a lineup populated exclusively by hybrid vehicles. Despite improving on 2024’s figures and exceeding 10,000 deliveries for the third consecutive year, Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, says that the company’s strategy “does not aim for peaks in volumes.”

Two Cars Led Lamborghini’s Charge in 2025

The Europe, Middle East, and Africa region was Lamborghini’s strongest, contributing 4,650 deliveries to the total (followed by the Americas with 3,347 units, and Asia Pacific with 2,750), and the electrified, V12-powered Revuelto supercar and the Urus SE plug-in hybrid SUV were responsible for the company’s global success. But Lamborghini’s smallest offering will soon contribute; deliveries of the 2026 Temerario sports car will begin this month, and Lamborghini’s order books for it are already full for the next year or so.

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Unfortunately, Lamborghini doesn’t break down its sales by model, but we can safely surmise that the Urus SE, which starts around $262,000, easily outsold the $608,000 Revuelto, and it’ll continue to be the foundation of Lambo sales once the $390,000 Temerario starts reaching customers. And that’s not all fans of the Raging Bull can look forward to.

More New Lambos Coming

While the Italian automaker didn’t say so in its sales report, we know that more new Lambos are in development. Like the Aventador and the Murciélago before it, the Revuelto will surely become available as a roadster before long. With the Temerario’s 10,000-rpm V8 set to stick around for at least two life cycles, we can also bank on special editions of the smallest offering in Lamborghini’s stable (like the Superlegerra, Tecnica, and STO variants of past baby Lambos), and these may even include a rear-wheel-drive model and a Temerario without the hybrid gubbins. Before those, however, a more hardcore version of the Urus is also expected before the SUV gets remastered for its second generation. That leads us to the Lanzador EV, which has been delayed to the end of the decade and may gain combustion to draw wider appeal.

Autoblog’s Take

Lamborghini’s record-breaking sales in 2025 show that going hybrid hasn’t hurt the famed brand, with assertive styling and the continued existence of exciting engines keeping the automaker in vogue with the wealthy. A small but diverse lineup of choices with varying price points has also helped Sant’Agata maintain its grip on the consciousness of monied buyers, while ultra low-volume editions like the Fenomeno continue to drive profits. That said, Lamborghini hasn’t talked about profit in its latest sales report, which may hint at a slight decline. This brings us to Federico Foschini’s comments. As the Chief Marketing and Sales Officer of Lamborghini, he noted that “significant geopolitical and macroeconomic turbulence” in 2025 caused challenges in the various markets Lamborghini sells to. Although those are just as pertinent in 2026, it seems that Sant’Agata will continue to be highly successful once again.