The Headline Comes First
Tesla CEO Elon Musk announced on X that its Full Self-Driving (FSD) system will be offered exclusively on a monthly subscription basis starting after February 14. However, as is often the case with developments from the company, specific details remain limited, at least as of this writing.
What is known so far is that FSD is currently available in the U.S. as an $8,000 option or a $99 monthly subscription on the Tesla Model 3, Model Y, and Cybertruck. The advanced driver-assistance system is also bundled into the Luxe Package on the Model S and Model X, the brand’s higher-end electric vehicle offerings.
Tesla will stop selling FSD after Feb 14.
FSD will only be available as a monthly subscription thereafter.
— Elon Musk (@elonmusk) January 14, 2026
The Risk of Recurring Fees
Historically, consumers have not responded particularly well to monthly subscriptions for in-car features. BMW, for example, previously placed features such as heated seats behind a recurring paywall before ultimately scrapping the program. To be fair, a subscription model can make sense in certain situations. Heated seats, for instance, are unlikely to see much use during the summer months. In this case, short-term Tesla EV owners could benefit from the new approach.
FSD itself is not a critical piece of in-car equipment, even by today’s standards. Rather, it is a premium feature that builds on Tesla’s standard Autopilot system, adding functions such as Autopark and Smart Summon. But still, a monthly subscription lowers the barrier to entry, potentially allowing more customers to experience the technology. From Tesla’s perspective, this could also translate into higher long-term revenue compared to relying solely on one-time purchases.
Subscriptions Go Mainstream
Other automakers have already adopted similar strategies. Ford, for instance, offers its SAE Level 2 advanced driver-assistance system, BlueCruise, primarily through monthly or annual subscriptions, though the Blue Oval brand does provide a one-time purchase option in certain cases.
With FSD likely becoming more accessible – depending on pricing – Tesla will also face increased pressure to address ongoing safety concerns surrounding the technology. Federal regulators such as the National Highway Traffic Safety Administration (NHTSA) have been actively scrutinizing FSD over safety-related issues. In that sense, a subscription-based model may offer the EV maker some legal flexibility by framing FSD as an evolving service rather than an upfront promise of future autonomy.
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