Tariffs and the Auto Industry
New US tariffs under President Trump have caused disruption to the plans of automakers, especially those building cars outside the country. If you are looking at mainstream or luxury brands, many have already admitted that higher duties are pushing them to raise prices just to keep margins in check. The result? Subtle price bumps have started showing up on showroom stickers over the past year.
Porsche is now the latest to say it’s passing some of those extra costs on to buyers. Since the German brand builds every model outside the US, it’s hit harder than most by import tariffs. That’s already led to several price hikes, and another one is set to land as January rolls in.
What We Know About Porsche’s January Price Hike
According to Automotive News, Porsche informed dealers on December 10 that new-vehicle prices will increase in January. A Porsche spokesperson confirmed the move, saying the revision shows “current market conditions” and will apply to most, but not all, vehicles in the lineup. The increases will range from 1.2% to 2.9%, depending on the model.
This is Porsche’s third price bump in just a few months, after a bigger increase earlier this year that ran from 2.3% to 3.6%. If you want to lock in the current price, you’ll need to take delivery before January 5.
To help offset the higher prices, Porsche is offering up to $2,500 in loyalty cash, conquest deals up to $4,500, 5.99% APR financing on most models, and a range of lease offers through Porsche Financial Services.
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Here’s What That Percentage Looks Like in Dollars
Porsche hasn’t shared a full breakdown by model, but a little math shows what buyers can expect. A base Macan at about $62,000 could go up by $744 to $1,798. A $100,000 Cayenne might jump by $1,200 to $2,900. For a $140,000 911, the increase could land between $1,680 and $4,060.
These are just sample calculations, not official numbers, and the real increase will depend on trim, options, and timing. Still, it is obvious that even small percentage hikes add up fast at Porsche prices. Yet sales haven’t slowed down, which shows plenty of buyers are willing to pay the difference.
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