The Toyota RAV4 and Toyota Highlander are two of the brand’s most popular SUVs, with the former being Toyota’s best-seller in 2024. In fact, so popular is the RAV4 that it beat the all-American Ford F-150 as the USA’s best-selling vehicle for last year. Just under 90,000 Highlander models found homes in 2024; the RAV4 sold over 475,000 units. What’s the difference in the RAV4 vs. Highlander recipe? What makes it so different?
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