What happens when a lifelong passion for skiing turns into a powerful platform for storytelling, style, and spirited community? In the latest episode of the Ski Moms Podcast, the hosts sit down with Barbara Sanders, the trailblazing founder and publisher behind The SNOW Magazine, and the creative energy fueling Snow Society and Snow Tequila.
Barbara’s journey begins on the slopes of Mammoth Mountain, where she first started teaching skiing, and winds through the glamorous peaks of Aspen, where she built a career—and a brand—around mountain culture. A self-described “ski mom turned entrepreneur,” Barbara has spent decades redefining what it means to live stylishly at elevation.
From Instructor to Influencer of Mountain Culture
What started as ski lessons evolved into a full-blown publishing enterprise. Barbara launched The SNOW Magazine to spotlight the elegance and energy of the winter sports world. Think high fashion meets high altitude—her glossy pages feature luxe ski destinations, bold alpine style, and the people shaping modern mountain life. “You’ll almost never find me in black,” Barbara says with a laugh. “I’m not going to a funeral. I’m going skiing.”
Through SNOW Magazine, she’s created not just a publication, but a platform—one that celebrates women on the slopes, elevates ski fashion, and captures the pulse of winter destinations from Portillo to Courchevel.
Enter Snow Society and Snow Tequila
Never one to stop at just one venture, Barbara also founded Snow Society, an exclusive membership club that curates high-end ski experiences for adventure-loving travelers. The club blends access, community, and unforgettable moments, all designed with the ski enthusiast in mind.
Then there’s Snow Tequila—Barbara’s latest passion project and a nod to après-ski culture with a clean, female-founded twist. It’s a brand that pairs perfectly with a powder day and a sunset toast.
Entrepreneurial Wisdom with Heart
At the heart of Barbara’s story is a fearless approach to entrepreneurship. “When you feel something in your heart that you’re passionate about, you can do anything,” she shares on the podcast. Her advice is equal parts actionable and aspirational—reach out, believe in your vision, and trust your network. Her path is a playbook for women looking to turn lifestyle into legacy.
Planning an Aspen Escape?
Barbara also shares insider recommendations for visiting Aspen with kids, where to find the best slopes, and why ski travel is one of the most rewarding ways to build lasting family memories.
Whether you’re dreaming of fresh tracks or just love a chic mountain aesthetic, this episode delivers inspiration and insight in equal measure.
Listen now and get to know Barbara Sanders—publisher, tastemaker, and the ultimate
Aspen with Style (and Kids)
Barbara calls Aspen home—and for good reason. With world-class skiing, a strong sense of community, and a vibrant culture scene, it’s the ultimate destination for mountain-loving families. During the episode, she shares her favorite Aspen tips, from family-friendly runs to local favorites for après. If you’re planning a trip, check out some of our favorite Momtrends travel features for inspiration:
- Family Ski Trip to Snowmass – A kid-friendly guide to one of Colorado’s best all-around resorts
- Playing in the Snow at Aspen Highlands – A perfect peek at powder days with a playful twist
Whether you’re chasing first tracks or sipping something smooth at après, Aspen offers an elevated take on family travel—and Barbara Sanders is living proof that mountain life can be as fashionable as it is fulfilling.
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