- Ram’s compact unibody pickup from Brazil will expand its EU lineup.
- Positioned between SUVs and midsize trucks, it targets lifestyle buyers.
- The European version mirrors the model already sold in South America.
Ram already operates in several European markets through its distributor partner, KW Auto. Even so, the large 1500 and Heavy Duty lineups have limited appeal, their sheer size suiting only a narrow group of buyers.
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The Rampage, by contrast, measures 5,028 mm (198 inches) in length and feels better matched to Europe’s narrower streets. It gives Ram a chance to compete in a smaller, more accessible segment that promises higher sales potential.
Stellantis describes the Rampage as “a bold new entry into the compact lifestyle pick-up segment” created to balance everyday usability with rugged capability. Positioned between C-SUVs and midsize pickups, it claims that it “fills a whitespace in the market”.
Alfa Romeo Tonale and Dodge Hornet Bones
The Rampage debuted in June 2023 as Ram’s first vehicle designed and built entirely in Brazil. It sits on the Small Wide unibody platform shared with the Fiat Toro, Jeep Compass, Jeep Commander, Alfa Romeo Tonale, and Dodge Hornet.
In South America, buyers can choose between turbocharged diesel and gasoline engines, both paired with a nine-speed automatic gearbox and all-wheel drive.
Stellantis has released the same teaser images used for the South American version, suggesting the European Rampage will look nearly identical. Whether it will gain region-specific updates to its equipment, trims, or powertrain options remains to be seen. The example shown so far is a red Rebel trim.
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The Brazilian-built truck will make its first public outing at Fieracavalli, a horse exhibition held in Verona, Italy, from November 6 to 9. The company describes this as a “European preview” rather than a full market launch, with final specifications and pricing expected to be announced at the event.
What About The US?
Initially, it was rumored that Ram would also bring the Rampage to the US market, as a competitor to the Ford Maverick and Hyundai Santa Cruz. However, import tariffs have made that idea unfeasible.
Instead, Ram is focusing on a new ladder-frame midsize pickup for North America, a potential successor to the discontinued Dakota. That truck is expected to rival the Ford Ranger, Toyota Tacoma, Chevrolet Colorado, GMC Canyon, and Nissan Frontier.
In South America, meanwhile, Ram has already unveiled a new Dakota built on a ladder-frame chassis sourced from China.
Stellantis
