- Hyundai teams with BigTime for an off-road IONIQ 9 at SEMA.
- Concept features a lifted suspension, light bar, and rugged tires.
- Based on the Ioniq 9 Calligraphy AWD with 422 hp and 516 lb-ft.
The 2025 SEMA Show is coming up soon, and Hyundai is bringing something big – literally.The automaker has teamed up with the YouTube duo BigTime to showcase a project that blurs the line between tech showcase and trail rig.
Automotive personalities Jeremiah Burton and Zach Jobe helped Hyundai create what you see here, the Ioniq 9 Off-Road Concept. Think of it as a junction between EV luxury and off-roading prowess.
Set for display inside SEMA’s Future Tech Studio, this Hyundai concept makes an immediate impression. It features bright yellow paint, a lifted suspension, unique wheels, and knobby all-terrain tires. Hyundai’s largest electric SUV doesn’t look bad with what appears to be a trail-ready stance.
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A custom light bar and auxiliary lighting boost nighttime visibility and provide a bit more functionality to a vehicle clearly intended for the trail.
Underneath all of this is an Ioniq 9 Calligraphy. It features dual motors, all-wheel drive, 422 horsepower (315 kW), and 516 lb-ft (700 Nm) of torque. Notably, Hyundai hasn’t said if there are any mechanical modifications.
“This concept takes IONIQ 9 into new off-road terrain it has yet to explore,” said Sean Gilpin, Chief Marketing Officer for Hyundai Motor North America. “Its aggressive lift, all-terrain tires, and rugged design inspire both innovation and customization—the hallmarks of any successful SEMA concept.”
For Burton and Jobe, who rose to fame through their fun, informative automotive builds, the collaboration marks a fresh spin on the EV world.
“EVs have come a long way, so getting a chance to put our own spin on an off-road-themed IONIQ 9 is pretty cool,” said Burton. “We themed this IONIQ 9 off of our 1977 vintage cabover we call Bud. This new-tech-meets-vintage look gives it character and capability.”
BigTime will highlight the SUV across its social media channels. Fans will get the chance to see behind-the-scenes footage of the build.
The partnership highlights how Hyundai is willing to be very flexible when it comes to marketing a luxurious flagship electric SUV. It doesn’t have to be all champagne and leather. Sometimes it can be dirt and light bars.
