- Rivian cuts hundreds of jobs amid a slowing EV market and weaker sales.
- Most layoffs target sales and service teams across the US and Canada.
- The automaker expects 2025 sales between 41,500 and 43,500 vehicles.
A slowing EV market has prompted Rivian to slash more than 600 jobs across its workforce, despite the company’s expansion plans and having several new models in the pipeline.
The layoffs, which represent about 4.5 percent of Rivian’s staff, were announced soon after the company lowered its delivery forecast for the year, now expecting to sell fewer vehicles than in both 2023 and 2024.
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Most of the reductions are being made across commercial teams in Rivian’s servicing and sales divisions. Additionally, Chief executive RJ Scaringe told employees in an internal memo that the company is consolidating several departments into a single marketing organization, with Scaringe temporarily taking the helm himself.
“These are not changes that were made lightly,” Scaringe wrote. “With the changing operating backdrop, we had to rethink how we are scaling our go-to-market functions. This news is challenging to hear, and the hard work and contributions of the team members who are leaving are greatly appreciated.”
These job cuts, first reported by the Wall Street Journal, come just a month after Rivian made a separate round of layoffs, cutting approximately 225 jobs, also targeting its sales and service operations in both the United States and Canada.
Sales Crunch
Rivian reported a record 13,201 sales in the third quarter, marking a 32 percent rise over the previous period. That figure, however, was partly inflated by customers rushing to buy before the federal EV tax credit expired.
Deliveries are expected to drop sharply in the final quarter, with Rivian forecasting year-end sales between 41,500 and 43,500 vehicles. By contrast, the company delivered 50,100 units in 2023 and 51,579 in 2024, signaling a noticeable downturn as the broader EV market settles into a slower growth phase.
Next year, the electric car manufacturer plans to start production of the long-awaited R2. The upcoming model will be smaller than the current R1T and R1S and is expected to start at around $45,000. After it hits the market, Rivian will follow it up with the R3, R4, and R5.
