YouTube, the popular video streaming platform, has now launched likeness detection technology for its creators. The feature underwent months of pilot testing before rolling out to the stable version. It enables the creators to identify and request the removal of AI-generated videos that misuse their appearance or voice.
YouTube aims to combat deceptive AI videos with its likeness detection feature
Deepfakes are becoming incredibly realistic. YouTube aims to give its creators more control over how their likeness is used. The likeness detection technology is designed with the goal of addressing deceptive content. It functions similarly to the existing Content ID system, but instead of focusing on copyrighted music or videos, it scans for faces and voices that resemble the creators.
The onboarding process has already begun, and eligible YouTubers have started receiving emails about the enrollment. To get started, creators must visit the “Likeness” tab in their YouTube Studio dashboard, agree to the data processing, and verify their identity. The verification process requires scanning a QR code using a phone, which directs users to a secure page where they must submit a valid photo ID and a brief selfie video.
Creators are given full control over how their likeness is used
Once verified, the creators will be able to review the videos flagged by YouTube’s algorithm. Creators can either request the removal of the video, submit a copyright claim, or archive it.
YouTube’s representative told TechCrunch that this is just the first wave of the rollout. More creators are expected to gain access to the likeness detection feature in the coming months. The official emphasized that the tool is built to prevent misuse of creators’ likenesses, particularly in misleading product endorsements or misinformation campaigns.
Moreover, creators are given full control. They can opt out of the program at any time. Once they do so, the algorithm will stop scanning for videos featuring their likeness within 24 hours.
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