Lamborghini CEO: “It’s the Wrong Time for a Full EV”

When Lamborghini revealed the Lanzador concept two years ago, it was as a step into the electric era – a high-riding 2+2 “Ultra GT” that would introduce the brand’s first zero-emission powertrain. It was supposed to be the next chapter for the Sant’Agata marque. However, the plan has since taken a different turn.

Recent statements from Lamborghini bosses point to the brand rethinking its approach to electrification. Instead of arriving as a fully electric grand tourer, the production Lanzador leans toward having a plug-in hybrid (PHEV) setup like the Urus SE and the Revuelto flagship supercar. The company currently sees that the timing isn’t right for a pure EV, especially given its clientele’s performance expectations.

Lamborghini has cited slowing global demand for electric vehicles and the brand’s success with hybrid models like the Revuelto and Urus SE as reasons to stay the course with hybrid power. It’s a pragmatic move that prioritizes continuity over experimentation.

Winkelmann Confirms Hybrid Strategy

In an interview with Auto Express, Lamborghini CEO Stephan Winkelmann said that launching a full EV now would be premature. “When it comes to our type of cars, [our customers] don’t see [EV] as an alternative today,” he explained. “We could do [an EV], but I think it’s the wrong offer for the next years, for Lamborghini.”

He added that a final decision on the Lanzador’s powertrain, which will arrive in 2029, will be made soon. Winkelmann also pointed to a flattening EV adoption curve, describing it as “even more” noticeable for niche brands like Lamborghini. For now, the company’s priority is refining its hybrid technology and reducing CO2 emissions across its lineup.

Its Italian Rival is Taking a Different Path

Lamborghini is evidently cautious in its approach to electrification, which contrasts with Ferrari’s. The Italian rival is preparing to launch its first all-electric model next year, recently offering a first look at the Elettrica. The Prancing Horse automaker revealed early technical details of what could become a benchmark for electric performance cars.

Ferrari’s pretty confident with EVs, a contrast to the direction that Lamborghini’s taking. But for now, the Raging Bull brand, which built its legacy on raw V12s and aggressive design, will continue to explore electrification on its own terms, with its first true EV pushed further into the next decade.