In the past month alone, I’ve seen four people post their ‘Google Analytics’ certificate on LinkedIn. This rapid surge in interest—and the pride of those posting it— suggests that employers value and require this skill.
This makes sense because the traffic on Google is, for lack of a better word, insane. More than 10,000 websites are created every hour, and millions of Google searches are conducted every minute. For businesses to stand out to their target audience and retain their attention, they need someone to study their website user behaviors.
Google Analytics 4 (GA4) offers you the tools and data to do this. It answers common questions like:
- How many people are visiting our website?
- Why are people leaving without buying?
- How can we convert more visitors?
GA4 is more than a data platter—it lays the groundwork for marketing strategies and growth hacking. It needs clear goal-setting, masterful report making, and deep consumer analysis.
If you’re new to it, or want to be irreplaceable as a GA4 expert, we’ve got courses that will get you there.
- Why is Google Analytics Relevant Today?
- Why Trust Us and Why These Courses?
- The Best Google Analytics Courses
The Best Google Analytics Courses
| Course Highlight | Workload |
| Best Google Analytics 4 Certification (Google) | 5 hours |
| Best Hands-on Beginner-to-Advanced Course (Loves Data) | 8 hours |
| Best for Google Analytics and Google Tag Manager (Udemy) | 4 hours |
| Best Google Analytics Bootcamp (Noble Desktop) | 12 hours |
| Best for Advanced Google Analytics (Udemy) | 3-4 hours |
| Best Training for Mastering GA4 (CXL) | 30 hours |
| Best for Ecommerce Tracking with GA4 (Udemy) | 3-4 hours |
| Free Resources | Various |
Related Guides
Why is Google Analytics 4 Relevant Today?
Before Google Analytics 4, there was Universal Analytics (UA or GA3), Google’s 2013-published platform. UA offered session-based insights. For instance, if a user spent two minutes on the website, it was counted as one session, and showed insights about it (for example, page views: 3, events: 2 (contact us, subscribe, etc).
GA4 treats each action as an event. Clicking on the ‘About us’ section is one event, clicking on ‘Contact us’ is an event, even a scroll is an event. It offers data on the slightest movement on your website, because even a tiny action unravels consumer behavior, which can be modified.
Today, 37.9 million websites use GA4 to rise above their competitors and stay connected to their users. Mastering it requires study and consistent practice (with lots of trial and error). You need to have attention to detail, problem-solving, and analytical skills to master it.
As a GA4 expert, you can increase conversions and boost revenue for businesses i.e. you can be of immense value to them. Because of this high-value skillset and the rapid demand, the ‘Analytics-as-a-service (Aaas)’ is booming (growing 25% every year).
But it’s not just about keeping a tab on user behavior; GA4 is highly technical.
You should know how to:
- Set up GA4 accounts and add tracking codes
- Create and customize events and goals
- Make reports and use filters for relevant data
- Connect GA4 with Google Ads and integrations such as Shopify
- Understand user behavior
- Troubleshoot technical issues
It might sound overwhelming, but our selection of courses will handhold you to these skills.
Why Trust Us and Why These Courses?
At Class Central, we’ve built a global online course database with 250,000 courses from different platforms such as Coursera, Udemy, Skillshare, and more.
We want to make your course selection journey easier by listing credible courses, helping you compare without visiting multiple platforms, and offering you learner reviews.
We don’t just list courses or create Best Courses Guides; we also track the latest trends in online education and deliver fresh, original insights to you via The Report.
For this list, I’ve used my experience as a marketer to analyze course curricula, studied reviews, and explored instructors’ teaching methods.
I’ve picked these eight courses based on:
- Updated Google Analytics 4 curriculum: Many online courses have outdated content (which even learners have called out). I’ve chosen ones that keep updating and refreshing their content based on changing trends.
- Certifications: Most of the courses offer certifications, since they will validate your skills and expertise.
- Compact curriculum: Apart from in-depth training and bootcamps, I’ve included courses that are below 8 hours.
- Cost-effective learning: Except for the training and bootcamps, the courses are budget-friendly with quality content.
- Learner experience: I’ve read through reviews and testimonials to choose courses that offered a positive experience by their instructors.
Here are the top Google Analytics 4 courses.
Best Google Analytics 4 Certification (Google)
- Level: Beginner
- Duration: 5 hours
- Cost: Free
A Google certification can change an employer’s perspective about your skills, making them even more credible. This course focuses on the latest version of Google Analytics (GA4). It shows you how to set it up based on key variables, get insights into a website’s impact on its audience, and improve marketing with data.
In just five hours, it covers mapping user journeys, identifying relevant metrics, running analytics through Google Ads, and reading and reporting performance—all the essentials, straight from Google experts.
What sets it apart?
- It equips you with relevant and latest Google Analytics skills
- The project helps you apply your skills to real-world scenarios
- The certificate will add value to your resume, portfolio, and LinkedIn profile
- Your instructors will be Krista Seiden, the ex-Product Manager, and Matt Landers, the Developer Relations Lead at Google
What you might not like
It doesn’t have regular quizzes or other interactive learning tools throughout the quiz (except for an assessment).
Who is it for?
- Founders and business owners who want to analyze their website’s data
- Marketers who want to build a strategy to optimize their clients’ website performance
Best Hands-on Beginner-to-Advanced Course (Loves Data)
- Level: Beginner
- Rating: 4.9
- Duration: 8 hours
- Cost: Paid
This course resembles the earlier one, but it’s filled with interactive elements such as quizzes, and it’s more practical.
It’s a comprehensive course with seven modules. It teaches you how to target populations, track results, create reports, and strategize campaigns. It also offers hands-on teaching on understanding visitor behavior, tracking conversions, and more.
The advanced section deals with data testing, user tracking, and the use of Google Tag Manager (GTM), a tool that helps you manage tracking codes (codes that are tagged to your website to collect data) with GA4.
What sets it apart?
- Through quizzes and hands-on activities, it pushes you to learn applications of GA4
- You get lifetime access to the course and a certificate
- It covers the beginner and advanced aspects of Google Analytics
- The content is refreshed and updated as per market trends
- Benjamin, the instructor, has been working with Google Analytics for over 15 years, and has trained and consulted for companies such as 3M, and Google.
What you might not like
This is a paid course, but you get lifetime access and interactive learning.
Who is it for?
- Digital marketers and analysts who want to optimize their clients’ websites and boost revenue
- Business owners and ecommerce owners who want to get more conversions
Best for Google Analytics and Google Tag Manager (Udemy)
- Level: Beginner
- Rating: 4.5 (217 ratings)
- Duration: 4 hours
- Cost: Paid
This course teaches you Google Analytics 4 in three steps: beginner, intermediate, and advanced.
The former one has sections on account creation, settings, creating filters, and segmenting your audience, whereas the intermediate step involves driving high-quality traffic, using ChatGPT for analysis, tracking campaigns, and more. The advanced level focuses on Google Tag Manager for marketing and event tracking.
This one is a short course too (4 hours), and it focuses more on driving marketing strategy with Google Analytics and Google Tag Manager.
What sets it apart?
- It shows you how to interpret data and use it as a marketing strategy
- It covers the significance and role of Google Tag Manager in gaining deeper data
- It teaches you how to analyze a WordPress website, too
- According to the learners, the beginner’s section is easy to understand with practical examples
- Pouya Eti, the instructor, is a Digital Marketer, programmer, and entrepreneur, who has 22 courses on Udemy
What you might not like
- Some learners have claimed that the advanced section isn’t as impactful as the first two sections
- It doesn’t have interactive elements like quizzes, assignments, etc
Who is it for?
- Founders and business owners who want to do strategic marketing
- Digital and performance marketers who want to increase their clients’ business with data
Best Google Analytics Bootcamp (Noble Desktop)
- Level: Beginner
- Rating: 4.5
- Duration: 12 hours
- Cost: Paid
This live or online training (you choose!) is an interactive and in-depth learning experience. If you don’t know how GA4 can boost your website and yet you want to become an expert at it, pick this 12-hour bootcamp.
Apart from the basics (creating an account, tracking data, etc), it also covers dashboard customization, real-world data applications, and retargeting strategies for marketing, report building according to different needs, etc.
This expert-led bootcamp makes you well-versed with the platform, so you can seamlessly integrate it into businesses. The experience is so immersive and practical, a learner even said, “This class has made me irreplaceable and very valuable to my company.”
What sets it apart?
- Noble Desktop has small batch sizes for better learning and attention
- It offers a certificate, and you can retake the course within a year
- If you’re an absolute beginner, this course is the perfect start ,as it begins with the basics
- Learners love the instructor, Nicole’s knowledge and method of teaching
What you might not like
It’s a paid course (higher than the rest), but it offers in-depth, expert-led training
Who is it for?
- (Aspiring) Digital and performance marketers who want to learn how to market with Google Analytics
- Small business owners without knowledge of Google Analytics, who want to leverage it for business growth
Best for Advanced Google Analytics (Udemy)
- Level: Intermediate
- Rating: 4.5 (510 ratings)
- Duration: 3-4 hours
- Cost: Paid
If you know the basics of GA4, this course takes you to the advanced level. It’s one step ahead of the instructor’s foundational course, ‘Ultimate Google Analytics 4 (GA4) course + 50 practical tips’.
This one involves understanding attribution models (helps you identify which third-party content or channels brought visitors to your site), interpreting data inconsistencies, building custom reports, tracking events, and much more.
The concise lessons, real-world examples, quizzes, and hands-on projects are designed for deeper learning.
What sets it apart?
- Apart from technical features, this course will enhance your analytical skills
- The projects ensure real-world learning
- Along with the basic course, ‘Ultimate Google Analytics 4 (GA4) course + 50 practical tips’, you’ll be set to customize and grow businesses on Google
- The instructor, Pavel Brecik, is a web analytics expert and is passionate about data-driven marketing and decision making
What you might not like
The instructor’s accent is tough to understand; turning on the subtitles would help.
Who is it for?
- Freelance digital marketers who work with multiple clients and have different goals for each of them
- Professionals who want to analyze campaigns, drive more customers to their organization’s website
Best Training for Mastering GA4 (CXL)
- Level: Beginner
- Rating: 4.7
- Duration: 30 hours
- Cost: Paid
What if there were a practical-inclined training that uncovered the basics, advanced, and practical aspects of GA4? This one does that and more.
With six courses, it starts from beginner-level knowledge to mastery-level audits. You’ll learn how to analyze data, automate tracking, implement strategies, and troubleshoot problems along the way.
This is a holistic training, and it pushes you to know GA4 at the tip of your fingers. It helps you become an expert and confidently solve business problems.
What sets it apart?
- It checks all the boxes needed to learn GA4
- It also teaches GA4 strategies for advanced ecommerce results
- The micro-lessons, downloadable resources, and the final exam contribute to deeper learning
- You can earn seven certifications (one for each course and one for the whole training)!
- It’s taught by Google Analytics experts
What you might not like
You have to pay a subscription fee for this, but you also get access to other CXL courses
Who is it for?
Digital marketers and campaign specialists who want to get advanced results for their clients
Best for Ecommerce Tracking with GA4 (Udemy)
- Level: Intermediate
- Rating: 4.6 (123 ratings)
- Duration: 3-4 hours
- Cost: Paid
GA4 is a powerful tool for ecommerce business owners. If you’re one or you work with one, this course can teach you all things third-party integrations (Shopify and WooCommerce).
It shows how GA4 can help you decode data from your Shopify store and in turn, sell better and more.
The course also demonstrates how Google Tag Manager works with Shopify and get more valuable insights. Plus, it shows you how you can use WooCommerce (a free plugin that lets you create and manage an online store) to analyze deeper data further.
What sets it apart?
- Its aim is to help you track visitor behavior and increase sales
- It also covers advanced ecommerce essentials for growing a business with data
- The course has been recently updated with the latest information and features
- The learners admire the instructor, Rudranil Chakrabortty, a marketing professional with 11 courses on Udemy
What you might not like
It isn’t a step-by-step tutorial for setting up Google Analytics
Who is it for?
- Marketers who work with ecommerce stores
- Shopify store business owners who want to increase their revenue with analytics
Free Resources!
Blog Post Tutorial on GA4 (Analytics Mania)
If you’re looking for a free, self-paced step-by-step tutorial, this is it. Set up, tracking, reports—it covers the essentials of GA4. And they have a detailed YouTube video if you’re a visual learner.
GA4 Training (GA4)
This guide breaks down sections into micro video lessons and verbal directions. The 13-lesson training also focuses on ecommerce integrations.
Video archive by Analyzify (YouTube)
Analyzify has a rich GA4-focused video archive. It also covers GTM, Google Ads, and Shopify with GA4.
GA4 Guide (Neil Patel)
Since Neil Patel is synonymous with digital marketing, you’ll find in-depth knowledge about GA4, from setting it up to predicting outcomes, creating events, and customizing reports.
Video archive by Measure School (YouTube)
This channel is all about digital marketing, but its analytics collection focuses on GTM and GA4. You’ll find tips on GA4, beginner-level content, and tutorials to grow a website.
Google Analytics is a powerful tool that will make any website perform better and drive profits. These courses can teach you skills from scratch and take you to an advanced level.
They’ll add value to your resume, your employers, and your career.
We hope this Best Courses Guide has helped you choose a course that resonates with your Google Analytics learning goals. If you’re looking for more courses on Google Analytics 4, here’s a longer list.
Happy learning!
The post 7 Best Google Analytics (GA4) Courses in 2025 appeared first on The Report by Class Central.
