As a digital marketer, you have a lot to do—SEO, ads, content creation, campaign strategy, and more. You’ve heard the buzz—Artificial Intelligence can lighten your load, take on some things (without taking your job). But you’re apprehensive.
What can you delegate to it? Can you trust it? And will it really amplify your results?
When used with the right prompts, supervision, and ethics, yes. Artificial intelligence isn’t always accurate (in terms of research), but it is powerful and it’s embraced by early adopters, especially in marketing.
You, too, can analyze customer data, create and distribute content, brainstorm campaigns, and strategize with it. But it takes nuance, practice, and a credible teacher to guide you through it.
We’ve got you the best AI marketing courses that can teach you to create more revenue, get more views, and drive more conversions with AI.
But first, let’s look at why AI’s gaining the spotlight in marketing.
Click on the shortcuts for more details:
- The Best AI Marketing Courses
- Why is AI Important in Digital Marketing?
- Why Trust Us and Why These Courses?
The Best AI Marketing Courses
| Course Highlight | Workload |
| Best Beginner Certificate Course (HubSpot Academy) | 2 hours |
| Best Practical Learning for Beginners (Coursera) | 40 hours |
| Best AI for Marketing Certificate Course (edX) | 40 hours |
| Best AI in Marketing Training (CXL Institute) | 15+ hours |
| Best for Marketing with ChatGPT (Udemy) | 5 hours |
| Best Marketing with ChatGPT Course for Beginners (YouTube) | 3-4 hours |
| Best Overview of AI in Marketing (for Beginners) (Great Learning) | 1-2 hours |
Why is AI Important in Digital Marketing?
Marketing means keeping up with trends, customers, and technology. AI can reduce the time and energy you put into it. More than half of marketers are doing it already. But you’re not late, because 43% are still experimenting with its use.
You’re right on time. AI use cases in marketing are vast, and it can transform your marketing design. AI-powered advertising consistently outperformed manual campaigns, and marketers are using it to increase sales effectiveness, productivity, and quality of content.
Around 50% of marketers use AI for:
- Content Creation
- Data analysis
- Customization
- Customer segmentation
- SEO and email marketing
- Brainstorming content
- Automating tasks
It won’t just boost marketing, it can help you as a marketer or a business owner, especially if you have limited marketing resources.
AI in marketing is a win-win strategy. And if you want to explore its potential or use it to become a better marketer, this course guide is for you.
Why Trust Us and Why These Courses?
At Class Central, our mission is to make online learning accessible and straightforward. With a database of over 250,000 courses from trusted platforms like Coursera, Udemy, and edX, we help you compare and choose the best options—all in one place.
Our Best Courses Guides are carefully curated to save you time and effort, so you can focus on immediate learning, not endless searching. Plus, with The Report, we keep you updated on the latest trends in online education.
For this piece, I’ve used my marketing agency experience to choose courses with comprehensive curricula and good teachers.
I’ve picked these courses based on:
- Different learning levels: Since AI in marketing is a newer concept, I’ve added courses that cover the basics and higher levels of AI marketing.
- Tools taught: I’ve selected courses that teach marketing with different AI tools such as ChatGPT and Midjourney.
- Practical skills: Most of the courses elaborate on real-world applications and step-by-step tutorials.
- Certification: The courses offer certifications (some paid) to highlight your skills on your resume or social media.
- Cost-effective learning: You will find free and budget-friendly options too.
- Learner experience: I’ve considered learner reviews to check the efficiency of the courses.
Now, let’s move on to the top AI marketing courses.
Best Beginner Certificate Course (HubSpot Academy)
- Level: Beginner
- Duration: 2 hours
- Cost: Free
- Certificate: Yes
If you want a quick, credible, and practical introduction to using AI in marketing, without any fluff, pick this course by HubSpot. It’s not an in-depth guide, but it will show you the role AI can play in marketing.
You’ll understand how AI is changing the marketing landscape—from content creation and personalization to automation and analytics. The bite-sized lessons are designed to help you understand complex topics like making data-driven marketing decisions, tracking campaign performance, and crafting prompts with AI.
What sets it apart?
- The concise, actionable lessons make it perfect for busy professionals
- Since it’s by a trusted leader in marketing, it’s trustworthy and credible
- The certification is globally recognized and accepted
- The instructors are HubSpot professionals and teachers
What you might not like
It’s perfect to understand how AI can help you market better, but it’s not a deep, comprehensive course.
Who is it for?
- Small business owners looking to get started with AI in marketing
- Content creators and social media managers who want to strategize their marketing better
- Individuals who want to learn about AI in marketing for free
Best Practical Learning for Beginners (Coursera)
- Level: Beginner
- Rating: 4.6 (21 ratings)
- Duration: 40 hours
- Cost: Free to audit
- Certificate: Paid
If you’re a marketer or business leader who keeps hearing about AI but doesn’t know where to start, this four-course specialization is your entry point.
Designed by the University of Virginia’s Darden School of Business, it unpacks the practical side of AI. You’ll learn how to use AI for customer segmentation, personalization, predictive analytics and campaign automation.
The curriculum expands your learning through real-world case studies, hands-on projects, and frameworks that will help you apply AI tools to your marketing strategy.
What sets it apart?
- It’s not too technical, so if you’re not tech-savvy, it’s alright
- You’ll learn how to experiment with AI-powered platforms and even design your own AI-driven marketing campaign by the end of the specialization
- The instructor, David Schweidel, is the Associate Professor of Marketing and Co-Director of Emory Marketing Analytics Center (EmoryMAC)
- The University of Virginia’s certificate will add credibility to your skills
What you might not like
If you know how AI helps with marketing, you might find the course basic
Who is it for?
- Marketing professionals and managers who want to jump on the AI bandwagon
- Entrepreneurs and business owners who want to leverage AI for marketing growth
Best AI for Marketing Certificate Course (edX)
- Level: Beginner (Intermediate-friendly)
- Duration: 40 hours
- Cost: Free to audit (if enrolled separately for each course)
- Certificate: Paid
This program is designed to show you how AI can power real business growth through marketing.
It has three courses that cover the essentials: how AI is reshaping marketing, how to use AI-driven tools for customer insights, and how to craft campaigns that actually convert.
You’ll also learn how to analyze real-world case studies, pick strategies that fit your business (or clients), and create content powered with AI.
By the end of the program, you’ll be ready to use AI to improve targeting, personalize messaging, and measure and increase ROI (a high-value skill).
What sets it apart?
- The curriculum is packed with real-world examples and actionable frameworks
- You’ll get hands-on experience in using AI marketing tools
- Combined, the three courses are comprehensive, with practical advice and theoretical knowledge
- The certificate is from Davidson College, a top liberal arts institution, and Galileo, known for digital innovation
What you might not like
Some concepts might seem too fundamental if you already use AI in marketing
Who is it for?
- Marketers and business owners who want to save time and maximize ROI with AI
- Marketing professionals aiming to upskill or diversify their services
Best AI in Marketing Training (CXL Institute)
- Level: Intermediate
- Duration: Self-paced
- Cost: Paid (subscription)
- Certificate: Yes
If you’re serious about adopting AI to elevate your marketing efforts, this course will help. It highlights winning strategies and tools used by the world’s top 1% marketers.
The multiple courses show you how to integrate AI into every part of your marketing workflow, from user research and content creation to SEO and campaign automation.
You’ll learn directly from industry leaders like Daphne Tideman, Andy Crestodina, Paul Boag, and Dan Shure-practitioners who are shaping the future of digital marketing.
The courses are relentlessly practical, showing you how to use AI to automate repetitive tasks, generate high-quality content at scale, maintain your brand’s unique voice, and supercharge your SEO without risking your search rankings.
What sets it apart?
- It’s designed for existing marketing professionals who want to level up their marketing
- It covers AI for content, SEO, user research, automation, with real-world applications
- Every course has a certificate that is globally recognized
- You can learn from expert instructors—the top 1% marketing practitioners with proven track records
What you might not like
- The paid subscription makes it suitable for marketers and teams invested in AI
- It’s not recommended for students or absolute marketing beginners
Who is it for?
- Agencies and marketing teams who want to upskill and advance their marketing strategies
- Content strategists, SEO specialists, and digital marketers who want greater results for their clients
Best for Marketing with ChatGPT (Udemy)
- Level: Beginner
- Rating: 4.7 (46 ratings)
- Duration: 5 hours
- Cost: Paid
- Certificate: Yes
If ChatGPT has been your go-to AI platform, take this course. You’ll learn how to use ChatGPT to create entire marketing campaigns from scratch: think audience research, content calendars, blog posts, social media, ad copy, email sequences, and more.
The course also dives into image generation with Midjourney, so you can craft stunning visuals for every platform, without a design background.
Learn how to set up accounts, engineer prompts, and automate your workflow for social media, ads, email, and website content.
P.S. Learners were amazed to know how much ChatGPT can do in terms of marketing and content, so it might be the best ChatGPT for marketing course out there!
What sets it apart?
- It’s practical and actionable, with step-by-step demos
- You’ll also explore how to use AI for tasks such as product descriptions, branding, and even YouTube video scripts
- Covers both text (ChatGPT) and image (Midjourney, DALL·E 3, Stable Diffusion) AI tools
- It’s taught by Tanmoy Das, a digital marketing expert who has worked with Google for over five years
What you might not like
Some sections may feel basic if you already use ChatGPT for marketing
Who is it for?
- Small business owners and entrepreneurs looking to market smarter and quicker
- Marketers and freelancers wanting to add AI skills to their toolkit
- Professionals who want to automate marketing tasks
Best Marketing with ChatGPT Course for Beginners (YouTube)
- Level: Beginner
- Duration: 3-4 hours
- Cost: Paid (Membership)
- Certificate: No
This hands-on guide will help you automate and elevate everyday marketing tasks, from market research and competitor analysis to campaign planning, ad copywriting, content calendars, and more using ChatGPT.
You’ll learn how to craft killer prompts that get you the best AI output, break down complex tasks into manageable chunks, and build an AI-rich marketing strategy.
What sets it apart?
- It focuses on one tool—ChatGPT, instead of overwhelming you with many
- You’ll learn end-to-end marketing with ChatGPT, from strategy creation to writing email sequences and landing pages
- The course also teaches you how to put in clear prompts to get the best results
- The instructor, Ovais Ahmad, is a Google Certified Trainer with over a decade of digital marketing experience
What you might not like
- It only focuses on one tool—ChatGPT (yes, that’s a pro and con)
Who is it for?
- Entrepreneurs and small business owners who want to automate and improve their marketing content with AI
- Beginner marketers who want to understand how AI can enrich their services
Best Overview of AI in Marketing (for Beginners) (Great Learning)
- Level: Beginner
- Rating: 4.5
- Duration: 1–2 hours
- Cost: Free
- Certificate: Paid
If you’re new to both AI and digital marketing and want a clear introduction, this course is a great place to start. Again, it’s for absolute beginners.
The course helps you understand how AI is reshaping digital marketing, from personalized recommendations to smarter ad campaigns and chatbots.
The lessons use real-world examples (think Amazon, Spotify, and RankBrain) to show how top brands use AI to boost engagement, improve targeting, and create better customer experiences.
What sets it apart?
- Perfect if you’re just starting out or want a quick overview
- It offers real-world examples of leading companies using AI for recommendations, chatbots, and more
- From AI basics to practical applications like content curation, dynamic pricing, and customer service, it focuses on essential aspects
- It offers a free certificate of completion
What you might not like
- Too basic if you already know digital marketing or have used AI tools before
- Focuses on concepts and applications, not technical or hands-on skills
Who is it for?
- Students and career switchers exploring digital marketing or AI for the first time
- Small business owners and entrepreneurs are curious about how AI can help their marketing
When used strategically, AI is a time saver, a creative collaborator, and a marketing advisor. But it can only enhance your expertise, not replace it, so it’s crucial to use it fearlessly and mindfully.
These courses are designed to help you take advantage of AI’s full potential, transforming you into a more effective, innovative, and results-driven marketer.
Looking for more great courses? Browse our Best Courses Guides with top global courses!
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