A Slightly Pricier Tacoma
Toyota doesn’t seem worried about its grip on the midsize pickup segment, and for good reason. Through Q3 of 2025, the Tacoma posted 204,464 sales – nearly triple what the second-place Chevrolet Colorado managed. That lead isn’t narrowing any time soon, but the truck’s momentum meets a small wrinkle for 2026: higher prices across nearly every trim.
Most increases fall between $300 and $1,500, depending on configuration. Entry-level SR models climb from $31,590 to $32,145, mid-grade SR5 and TRD Sport variants jump by similar margins, and hybrids – already priced higher – also see a bump. The TRD Pro and Trailhunter, positioned at the top end, move up roughly $600 to $1,100.
Toyota did give the 2026 model year a few light updates, but none of them are major mechanical changes, so the question naturally comes up: if the 2026 version costs more and the upgrades are subtle, is the smarter buy sitting on a dealer lot wearing a 2025 sticker?
Toyota
A Lot of Trucks Left, and Deals to Match
Cars.com shows around 20,000 Tacomas still listed nationwide, which means 2025 inventory hasn’t dried up. Pricing reflects that. A non-hybrid Tacoma SR can be had for as low as $31,370 – already below MSRP – and many listings show price cuts of $1,000 to $3,000 depending on region and trim.
Hybrid models show similar patterns. A 2025 Tacoma Hybrid starts around $46,134, with comparable discount ranges. The volume of trucks available means buyers rarely need to settle for odd spec combinations; SR5, TRD Sport, and popular 4×4 trims are well-represented.
Those who prize value over the latest model year, the math tilts toward 2025. Even a modest $1,500 difference becomes more meaningful once incentives, dealer markdowns, or trade-in flexibility enter the picture. With so many options still on the market, working a better deal is expected.
Toyota USA
What You Give Up (and Whether It Matters)
Choosing a 2025 Tacoma means skipping some cosmetic updates and trim-specific features introduced for 2026. These include a blacked-out front logo appearing on TRD Off-Road, TRD Sport, and PreRunner trims; Limited models now get standard Adaptive Variable Suspension; and the TRD Pro gains its exclusive Wave Maker color. There are also new wheel-and-tire packages and some tow-related equipment adjustments.
Mechanically, though, both model years share the same i-FORCE and i-FORCE MAX powertrains, identical output, and the same chassis and off-road hardware.
If you prioritize getting the newest configuration or a particular 2026-exclusive color, the premium makes sense. Otherwise, the 2025 lineup delivers nearly all of the substance at a lower transaction price.
If you’re in the market for one, you should take a close look at the 2025 inventory before committing to a 2026 model. The updates are mild, the savings aren’t, and the selection is still wide enough to find the exact truck you want. There are also attractive lease deals this month worth checking out, so you’re never out of options.
Toyota
Â