10 Times Automakers Should Have Thought Twice About A Car’s Name

Naming cars is not an exact science, there’s no guaranteed formula for success. The same process that led Ford to enduring nameplates like Mustang and Bronco also led to Pinto. But there are some clear pitfalls for manufacturers to avoid when naming a car: creating mass confusion, eccentric spelling and capitalization, and making unintended reference to sex toys or fecal matter. And there are a few laughably bad instances when manufacturers failed to do so. Here are 10 car names that manufacturers really should have thought twice about.