- The Toyota Fortuner will end sales in Australia with no successor planned.
- It was dropped due to weak sales and competition from the Land Cruiser.
- Unclear if the Hilux-based SUV will see a new generation elsewhere.
The arrival of the new Hilux pickup inevitably raises a question: what about the Fortuner? Given the SUV’s close mechanical ties to the truck, a fresh generation once seemed a natural follow-up. Unfortunately, that’s not the case.
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Toyota Australia has confirmed the Fortuner’s local run will end in mid-2026, marking 11 years since its introduction. That doesn’t mean the nameplate itself is finished. The SUV will continue in several international markets, including parts of Asia, the Middle East, and Latin America.
What’s Behind the Exit?
Sean Hanley, Toyota Australia’s vice president of sales and marketing, broke the news to local media.
“The Fortuner has been a great product for us over the years and found a relatively small but enthusiastic customer base. But with customer preferences shifting in Australia, we made the decision to discontinue the Fortuner,” he told CarExpert.
Hanley explained that Toyota customers are “largely” moving back to the Hilux or into the Land Cruiser lineup (including the Prado and the 300 Series). He pointed to the expanded Hilux lineup and what he described as a “rationalization of the product offering” as the main reasons for phasing out the Fortuner.
The exec also admitted that the Fortuner was “never going to be the number one selling Toyota”, but said it achieved what the company intended it to do.
Introduced to the Australian market in 2015, the Fortuner received a mid-cycle update in 2020. It shares the IMV platform and the 2.8-liter turbodiesel four-cylinder engine with the Hilux pickup, but packages them in a slightly shorter SUV body with three rows and seating for seven.
Notably, Australia was not among the markets that got access to the Fortuner with a mild-hybrid diesel.
Facing Internal And External Competition
The Fortuner currently starts at AU$59,044 (US$38,500) for the entry-level GX and climbs to AU$72,570 (US$47,300) for the top-spec Crusade trim. That positions it well below the Land Cruiser Prado, which begins at AU$78,550 (US$51,200).
More: 2026 Toyota Hilux Goes Wild With Off-Road Builds And Camper Conversions
Even so, Australian buyers have made their preference clear. Between January and October 2025, Toyota sold 2,928 Fortuners, while the Prado found 23,298 new homes.
The Fortuner also trailed well behind key rivals such as the Ford Everest (21,915 units) and Isuzu MU-X (12,499 units). Meanwhile, the Mitsubishi Pajero Sport was withdrawn earlier this year after failing to meet updated Australian Design Rules.
An Uncertain Future
Toyota has yet to outline any concrete plans for the Fortuner’s future. Should a new generation emerge, it would almost certainly remain linked to the IMV-based Hilux, rather than adopting the newer TNGA-F architecture used by the Land Cruiser Prado and the US-spec 4Runner.
The reasoning is pragmatic. With the Fortuner’s market presence shrinking, the potential sales numbers may not justify the investment required for a full redesign. At best, any future iteration would likely amount to a substantial update rather than a clean-sheet overhaul.
Toyota Australia
