For years, Spotify users relied on the platform for one thing: audio. Competitors like YouTube Music offered a seamless toggle between an audio track and its corresponding official video. However, Spotify remained committed to the audible experience. Well, that is finally changing. Following a beta launch overseas, Spotify is set to roll out music video support in the United States and Canada in the coming weeks.
This expansion marks a significant step for Spotify. The music streaming giant previously focused on short-form video and podcast video (vodcasts). The new feature allows users to switch between the audio track and the official music video with the simple tap of a button. This approach closely mirrors the experience on rivals like YouTube Music.
Spotify’s major platform update will get music videos int the US
The move arrives shortly after Spotify secured a critical direct-licensing pact with the National Music Publishers’ Association (NMPA), paving the way for expanded audiovisual rights in the States. It’s noteworthy that the feature was exclusive to Premium subscribers during its international beta. So, we’ll probably see something similar in the US and Canada.
The addition of music videos is a key step for Spotify. The firm needs to broaden its offering and increase the time users spend inside the app to remain competitive. For artists and rights holders, this opens up a new avenue for higher-value content distribution and monetization.
The quiet fix to a major complaint
Alongside this high-profile visual push, Spotify has quietly addressed a problem that annoyed its users for years: the unreliable shuffle feature.
For many years, users complained that the shuffle function, which is supposed to randomize playback within an album or playlist, was inconsistent. Many found the feature repeating the same handful of songs, even in massive playlists containing hundreds of tracks.
Spotify is now updating its shuffle mechanism to ensure “Fewer Repeats.” The smarter algorithm considers your recent listening history. It now should make songs you heard recently much less likely to repeat soon. This update aims to make the shuffle experience feel truly random and keeps playlists fresh, as it should have been from the very start. You don’t have to do anything to receive the upgrade, as it is rolling out as the new default setting. Premium users who crave the old behavior can still switch back to “Standard Shuffle” in the playback settings. However, most users will welcome the long-overdue stability improvement.
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