The first quarter of every year isn’t always the best for Apple. This is because the first quarter is when we see Samsung launch its new flagship phones. This allows the company to dominate the headlines and the market. However, this year was a little different, thanks to the iPhone 16 series. But now, it looks like Samsung is taking back its crown from Apple following the launch of its new foldable in the US.
New Samsung foldable takes crown back from Apple in the US
According to a recent report, Samsung has seen a surge in the US market for the second half of 2025. The company’s market share has risen to 31%, and we have the new foldables to thank for that. This is because back in 2024 during the same period and following the launch of the Galaxy Z Fold 6, Samsung’s market share only rose by 23%.
This rise in market share has also come at the expense of Apple. The Cupertino company’s market share has dropped from 56% to 49%. This is quite a sharp fall. While Apple doesn’t appear to be in any danger of losing its position to Samsung in the US, it needs to watch out for the new Samsung foldable phones.
That being said, it’s not surprising that the new Samsung foldables are doing well. Samsung has been kind of complacent with its foldables for the past new generations. However, the Galaxy Z Fold 7 is a foldable that shows the company is finally listening to its customers. It is considerably slimmer and has a more functional cover display.Â
Plus, the company also debuted the Galaxy Z Flip 7 FE. This is an even more affordable alternative to the Flip 7.
Apple’s own foldable ambitions
That being said, will Samsung continue to gain market share in the US? That’s hard to say. For starters, Apple will launch its new iPhone 17 series next month. That will undoubtedly have an impact on its market share in the US. Plus, the company is introducing a new model for the first time in a long time, the iPhone 17 Air.
This could finally get customers excited again as it represents the thinnest iPhone Apple has ever produced to date. Also, let’s not forget that in 2026, Apple is rumored to take on Samsung with its own foldable. However, will it be good enough to drive significant sales? We’ll have to wait and see.
The post Samsung’s New Foldable Helps It Steal Market Share from Apple in the US appeared first on Android Headlines.
​Â
